Frequently Asked Questions

About Rock the Vote

What is Rock the Vote?
Rock the Vote is the largest non-profit and non-partisan organization in the United States driving the youth vote to the polls. Fusing pop culture, politics, and technology, Rock the Vote works to mobilize the millennial voting bloc and the youth vote, protect voting rights, and advocate for an electoral process and voting system that works for the 21st century electorate.
Is Rock the Vote affiliated with a political party?
Rock the Vote is a non-partisan, 501(c)3 tax exempt organization dedicated to building political power for young people. Rock the Vote does not support or endorse candidates, nor do we advocate for one political party over another. We don’t care who you vote for – we just want you to vote, period.
When was Rock the Vote founded?
Rock the Vote was founded in 1990 in response to the Parent Music Resource Center’s music censorship campaign with the goal of fusing pop culture, music, art and technology to build political power for young people. Now, for almost 25 years, Rock the Vote has pioneered ways to make voting easier by simplifying and demystifying voter registration and elections for young adults.
Who founded Rock the Vote?
Former Co-President of Virgin Records America, Jeff Ayeroff, has been involved with the Rock the Vote campaign since its inception. Countless recording artists, industry executives, and political activists were instrumental in launching the organization – and sustaining it over the past two decades.
Is Rock the Vote part of MTV?
Rock the Vote has a longstanding relationship with MTV and other media partners, but it is – and always has been – an independent, non-partisan organization.
Why does Rock the Vote matter?
Rock the Vote believes we need a massive cultural shift in the way people – specifically young people – think about voting. We need to create a culture of voting, a culture of defending the right to vote. That’s why we believe partnering with artists, musicians, actors, and technology companies is key to engaging with young people, driving a greater amount of them to vote in elections and using their inner voice to incite change.

We cannot afford to have young people sit out the political process when so much is at stake for their future. Rock the Vote changed politics forever, and it’s not going to stop.
Why should political campaigns be focusing on young people?
Millennials are a huge voting bloc that can and does swing elections. The youth vote is a huge force for social change. We are the most diverse generation yet. We are passionate about the issues, and we give our time to causes we care about and issues that inspire us.

We will swing elections this year, and we could even swing the presidential election with our voting block if turnout is high. We are tied to issues, not political parties, making us a smart, engaged audience for any candidate who wants to emerge victorious.
Does Rock the Vote support specific candidates or political parties?
Rock the Vote is a non-partisan organization. Working to defend voting rights and increase the opportunities for young people to vote is not a partisan issue. It is what America stands for, and it’s the democratic foundation on which our country is built.
What is Rock the Vote’s online voter registration tool, and what is the significance of it?
Rock the Vote’s online voter registration tool is at the cutting edge of voter technology. It’s used by dozens of partners, from Voto Latino to Microsoft.

In addition to making the best voter registration technology available to all young people, we also are fighting to make online voter registration legal in 23 states that haven’t yet modernized. We believe more access to voting is always better, and are fighting for a world where everyone has easy, convenient, and mobile voting options.
For voter registration and election related questions, please visit our Election Center FAQ page.