ABOUT ROCK THE VOTE


Since 1990, Rock the Vote has been registering
and turning out millions of new voters.


Rock the Vote is the largest non-profit and non-partisan organization in the United States driving the youth vote to the polls. Fusing pop culture, politics, and technology, Rock the Vote works to mobilize the millennial voting bloc and the youth vote, protect voting rights, and advocate for an electoral process and voting system that works for the 21st century electorate.

Since 1990, Rock the Vote has revolutionized the use of pop culture, music, art and technology to inspire political activity. Now, for almost 25 years, Rock the Vote has pioneered ways to make voting easier by simplifying and demystifying voter registration and elections for young adults.

Whether it’s Madonna wrapping herself in the flag for the first Rock the Vote PSA or Snoop Dogg launching our bus tour in 2004, Rock the Vote represents the historic and groundbreaking intersection of culture and politics.

In 1993, we helped lead the push for passage of the National Voter Registration Act, also known as the Motor Voter Bill, and have consistently been supporters for and innovators of better and more effective voter registration systems. We were early advocates for states allowing voters to register by mail and were the first organization to use a toll-free number to register voters over the phone. Most notably, we were the first organization to create a voter registration tool to register voters online.

Quick Facts
  • There are roughly 86 million American Millennials in the US.
  • 12,000 Americans turn 18 every day.
  • The Millennial generation is the largest in our country's history - bigger than even the Baby Boomers.
  • The Millennial generation is also the most diverse - 43% are people of color.
  • 66,000 American Latinos turn 18 every month.
  • 90% of American youth are online, with over 60% connected to the Internet while away from home.
  • 90% of American Latinos under 29 consume information in English.
  • Millennials have the potential to be the largest voting bloc in our country but are voting at a fraction of their size, with an estimated 30 million young people staying home in 2012.
Rock the Vote’s online voter registration tool has been translated into 13 languages – Bengali, Simpliļ¬ed Chinese, Traditional Chinese, English, Hindi, Ilocano, Japanese, Korean, Spanish, Tagalog, Thai, Urdu, and Vietnamese. By educating thousands of young people through its “Democracy Class” initiative and conducting groundbreaking research with its polling arm Young Voter Strategies, Rock the Vote has become the preeminent authority on how to mobilize young voters.

By consistently seeking out novel ways to reach new voters, we have run the largest voter registration drives for young people on record during the past six Presidential elections. Additionally, in 2008 and again in 2012, our on-the-ground efforts, online organizing, and cutting-edge tools and technologies made us the largest non-partisan voter engagement campaign in the nation.

All of these efforts have resulted in Rock the Vote registering over six million new voters, bringing millions more to the polls, and becoming a trusted resource for young people, government agencies, and technological innovators passionate about political discourse and engagement.

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Rock the Vote Team


We're smart. We're passionate. We're badass. We get the job done.



Ashley Spillane

Ashley Spillane is President of Rock the Vote, a non-partisan, nonprofit organization committed to engaging young people in the political process by educating, registering, and turning them out to vote. As a politically active Millennial who loves music and pop culture, Spillane brings a unique perspective to the organization’s work -- and a deep commitment to finding ways to inspire her peers to participate in the political process.

In her first year as President of Rock the Vote, Spillane reinvigorated the iconic youth organization with the launch of the Turn Out for What campaign, which included a PSA by Kendall Jenner and a music video featuring Lil Jon and Lena Dunham. The music video garnered 11 million views within the first two weeks and was featured in major media outlets like Rolling Stone, Elle, US Weekly, CNN and Time – all of which helped the organization process nearly 800,000 online voter registration applications through its technology in 2014.

Spillane shares her generation’s entrepreneurial spirit and is constantly tracking the latest trends to make critical issues more relatable to Millennials. Following successful efforts in 2014, she is focused on expanding Rock the Vote’s efforts across the country to reach an even broader audience ahead of the 2016 presidential election.

Prior to joining Rock the Vote, Spillane spearheaded the creation of an interactive online platform at The Atlas Project, giving campaigns and organizations access to critical data and tools needed to run smart, strategic political programs. Spillane simultaneously ran a nonprofit dedicated to recruiting, training and supporting young people to work in politics as a career. She has worked on numerous electoral campaigns across the country, including presidential, gubernatorial and congressional campaigns in Iowa, Ohio, Florida, Minnesota and Maryland.

Spillane was featured in Elle Magazine and Self Magazine for her innovative political work, yoga practice, and love of travel. She has also been named a Politico Women Rule ambassador; a “Change Agent” on Marie Claire’s second annual New Guard: 50 Most Connected Women in America list; and one of Campaign & Elections’ “Rising Stars.”

Ashley is a Massachusetts native and a graduate of The George Washington University, with a degree in International Affairs.

  • Sara

Sara Tabatabaie

Sara joins Rock the Vote as Digital Manager, responsible for implementing forward-thinking digital operations, as well as overseeing the organization's online campaigns.

Before joining the Rock the Vote team, Sara worked as the Digital Marketing Manager at Democracy.com where she encouraged local candidates to increase online campaigning and managed internal metrics reporting in order to optimize acquisition and engagement. Previous experience includes working as an Online Marketing Fellow for the 2012 election cycle at Bully Pulpit Interactive, working with clients such as Elizabeth Warren for Senate, LIVESTRONG, and the USO.

Dominic Lowell

Dominic Lowell is joining Rock the Vote as the Director of Strategic Partnerships and will be responsible for engaging, coordinating, and building relationships with all of Rock the Vote’s partner organizations to advance its goal of registering and mobilizing millions of young people to vote. Prior to joining Rock the Vote, Dominic served as the Vice President of Investment Services at the Democracy Alliance (DA), a partnership of donors who coordinate and leverage their philanthropic investments to maximize political impact.

  • dp

David Pruter

David joined Rock the Vote over 10 years ago, during which time he has taken the digital technology and design experience to a new level. As technology evolves, David evolves the tools we use to engage young people in politics. He has spearheaded the development of our powerful voter registration tools, while serving as our database administrator and webmaster. He even gets to break out his Photoshop skills to help design graphics and marketing materials. Prior to Rock the Vote, David was a senior designer and front-end developer at Pro Sound, a web UI and print designer at iNetnow, and a technology instructor at a private school. He even spun a few records as a DJ in high school and college.

  • Ashley Le

Ashley Le

Ashley has always gravitated to the fast-paced life of city living, so it’s no surprise she attended American University located in Washington, DC. Her passion for all-things business motivated her to travel all over the world. She has now checked the UK, Ireland, United Arab Emirates, and Qatar off her bucket list. During these trips she met with top executives to gain insights on how business strategy and management practices are influenced by politics, economics, and culture. Ashley is following her passion for politics serving as Executive Assistant to President Ashley Spillane. She can’t wait to get other Millennials excited about politics.

  • Shripal Shah

Shripal Shah

Shripal Shah joins Rock the Vote as Director of Communications and Policy with more than ten years of strategic communications experience. He most recently served as Communications Director in the Office of United States Senator Jeanne Shaheen (D-NH) and over the years has worked on dozens of federal campaigns and elections across the country. He is a native of Canton, Michigan and a graduate of Eastern Michigan University.

  • Dan McSwain

Dan McSwain

Dan McSwain is President of GEER, an engagement strategy firm, whose clients and past work include Rock the Vote, Wikipedia, Smithsonian National Air and Space Museum, Sundance Institute, and others.

Before joining GEER, McSwain was the FCC’s Senior New Media Fellow; blogger for the President-elect at Change.gov; and an online fundraising strategist in the 2008 Obama for America headquarters.

In 2014, Dan was included in “Top 40 Latinos in American Media.” He holds an MS in Public Relations from the Newhouse School at Syracuse University, and a BA in English from University of Notre Dame.

  • Kiki Burger

Kiki Burger

Kiki Burger serves as Director of Marketing and Events for Rock the Vote, where she oversees brand integration, celebrity and corporate partnerships and all major outreach events. Kiki joins Rock the Vote after four years as public relations manager for Susan G. Komen. Prior to Komen, she was a Washington gossip reporter at Politico, MSNBC and The Washington Examiner, focusing on the intersection between Hollywood and Washington.

Kiki is a native of Manhattan Beach, CA, and graduated in 2005 from University of California, Berkeley, with a BA in political science. She traded coasts in 2007 to get her MA from The George Washington University’s School of Media and Public Affairs.

  • Paige Richardson

Paige Richardson

Paige is a rising senior at SUNY Fredonia with a double major in Music Industry and Communication Studies, where she is the Public Relations Chair for a student-run organization. From a small town near Rochester, NY Paige is looking forward to spending the summer experiencing the fast-paced life of D.C. Other than voting, this is Paige’s first experience in the political process. She is passionate about LGBT rights, inclusionary feminism, voting rights, and music. Paige is excited for the opportunity to work with Rock the Vote to combine her love for music and voting activism.

  • Gabriela Alvarez

Gabriela Alvarez

Gabriela Alvarez is a rising junior at Elon University double majoring in International Studies and Political Science with minors in Peace and Conflict Studies and Dance. Gabriela is excited to be a part of Rock the Vote’s Summer Fellowship so she can gain more experience into how the political process works and be able to inspire other Millennials to get involved.

As a politically active dancer, Gabriela enjoys melding the arts with her passion for civic engagement. Travel throughout Europe and Asia has afforded her the opportunity to see how other countries combine pop culture and politics, and she is excited to put an American twist on that spirit.

  • Lilian Adams

Lilian Adams

Lilian Adams is a native Texan from Austin who has been involved in both statewide and national politics. She is an active member of the LGBT community, being a strong advocate for equality. Before joining Rock the Vote, Lilian worked as a fellow for Battleground Texas where she was active in the GOTV process. She is involved in youth politics, having been president of a high school political club focused on sparking interest for politics in young people and pursuing them to vote. She looks forward to continuing her work in engaging young people in politics at Rock the Vote.

  • Jenny Tasse

Jenny Tasse

Jenny Tasse is a summer fellow with Rock the Vote working under the Director of Strategic Partnerships. Jenny is a rising Senior at the University of Wisconsin Madison where she is an honors student majoring in Political Science and Education. She has organized in many local Madison elections. Most recently she managed a County Board race that encompassed much of the University's campus and was the Deputy Field Organizer with one the city's Mayoral candidates. Jenny's involvement in local politics has shown her the importance of civic engagement and greater participation of historically marginalized communities in the political process. When Jenny isn't working to register her fellow college students, you can find her on her school terrace eating cheese curds and talking about education policy.

  • Samantha Goldstein

Samantha Goldstein

Samantha joins Rock the Vote as a summer fellow with an avid interest in politics and government. She is currently President of her high school club, News of the World where she leads weekly discussions dissecting current events. She also works in her school’s math department as a teaching assistant and is a facilitator for her school’s new middle school leadership program. Samantha has previously interned at DC-based, non-profit organization, The Literacy Lab where she worked directly under the Program Director editing their websites, creating posters, and helping plan their summer institute. She is currently applying to colleges and hopes to one day pursue a career in political science and diplomacy.

Rock the Vote
Board of Directors



  • Jeff Ayeroff

Jeff Ayeroff

Mr. Ayeroff co-founded Rock the Vote in 1990 in response to a censorship campaign crusading against artists’ use of explicit language. Mr. Ayeroff’s 35-year career in the music industry provided a strong foundation for Rock the Vote’s signature fusion of politics and pop culture. As Senior VP of Marketing and Creative Services at A&M, he spearheaded campaigns for The Police, Quincy Jones, Janet Jackson, Supertramp, the Carpenters , Peter Frampton and many others. As Senior VP of Warner Bros in the 80s, Jeff oversaw marketing, design and videos for such iconic artists as Madonna, Don Henley, Dire Straits, Talking Heads, ZZ Top, Prince, Eric Clapton, The Cult, Echo & the Bunnymen and Steve Winwood, to name a few.

After leaving Warner Bros., Ayeroff and his friend and partner, Jordan Harris, built Richard Branson’s Virgin US label from the ground up, signing and marketing many high-profile artists. Then, Ayeroff and Harris founded The Work Group, a west coast boutique, Sony Music Label, signing and developing more artists before he went to work for Apple, overseeing the marketing of the Beatles 1, which has sold over 30 million copies worldwide. He and Jon Rubin also began ArtistsFirst, a creative and marketing consulting agency, which has launched international humanitarian activism with its music.

  • Jon Rubin

Jon Rubin

Mr. Rubin has served on the Rock the Vote board for 24 years. He is an entrepreneur who has founded and run a number of traditional and digital marketing, advertising and media concerns including Next Century Communications, National Direct Marketing and Netresponse, as well as the Accelerator Group, a media and technology venture-capital fund. Jon has maintained a life-long commitment to public service.

  • Lara Bergthold

Lara Bergthold

Ms. Bergthold currently serves on the Board of Directors of Rock the Vote, as well as the Campaign for America’s Future and People for the American Way. She works as a Principal Partner at RALLY, offering valuable political campaign, pop culture, and communications experience for companies like GAP, Inc., Sandy Hook Promise, and the Lear Family Foundation, the latter of which she has been the Executive Director of since 1997. In this capacity, she works to provide grants to progressive organizations that push civil rights, the arts, and the like.

She also served as National Deputy Political Director for current Secretary of State John Kerry’s 2004 presidential bid, as well as General Wesley Clark’s presidential campaign.

  • Frank Smith

Frank Smith

Mr. Smith currently serves on the Rock the Vote Board of Directors as Treasurer, an extension of a myriad of political and public policy issues he has worked on throughout his career.

He is President of a Cambridge, Massachusetts consulting firm specializing in election and non-profit law and policy work. He has served as an Assistant District Attorney in Boston and worked on a number of political campaigns, including two Presidential elections. He is co-author of a recent book on the American healthcare system and writes a monthly newsletter on American politics. He is a graduate of Georgetown University and Boston College Law School, and a member of the Massachusetts Bar.

  • Chrissy Faessen

Chrissy Faessen

Ms. Faessen is a principal at Conway Strategic, leading the public relations practice, working every day to elevate issues for clients. She brings twelve years of experience in advertising, marketing, and communications, and a wealth of creative strategies for engaging a new generation of young Americans.

In her prior role as Vice President of Communications and Marketing at Rock the Vote, Chrissy oversaw the organization's broadcast, digital, communication, and mobile programs. Using music, popular culture, and new technology, she built campaigns to engage and mobilize millions of young people to participate in the political process. Prior to joining the Rock the Vote team, she served as Business Director at DDB Issues and Advocacy, an issues advertising practice, part of DDB Worldwide. While Faessen's work speaks for itself, it has also received awards from the Public Relations Society of America, International Association of Business Communicators, and The Webbys.

  • Wayne Jordan

Wayne Jordan

Mr. Jordan is a real estate investor and developer, working primarily in Northern California. He is very active in local, state and national politics. He has been involved in many high-profile campaigns and is an active volunteer in the community, serving on the Board of the Berkeley Repertory Theatre, on the Investment Committee of the ACLU, Akondi Foundation, and in the past on the Board of the Bentley School.

  • Heather Smith

Heather Smith

Ms. Smith is the immediate past President of Rock the Vote, and currently still serves as a consultant. Under her tenure, Rock the Vote registered a record 2.2 million individuals to vote. During the historic election seasons in 2008 and 2012, Rock the Vote ran the largest non-partisan voter registration campaign in history.

Prior to serving as President of Rock the Vote, Smith founded and directed Young Voter Strategies, a non-partisan project in partnership with the Graduate School of Political Management at George Washington University. Young Voter Strategies provided data and research on the youth vote as well as best practices to mobilize young people, and coordinated one of the nation's largest non-partisan projects to register young voters in 2006. The project registered more than 540,000 youth ages 18–30 and was credited with playing a substantial role in the young voter turnout increase for the 2006 cycle. Before working for Young Voter Strategies, she also served as National Field Director for the Student PIRGs New Voters Project, as Organizing Director for Green Corps’ Field School for Environmental Organizing, and completed a BA with honors in Economics and Public Policy from Duke University.

Every day nearly

12,000

young people turn 18.



Rock the Vote helps get them registered and to the polls.

Artists & Talent


Rock the Vote Artists, Musicians and Cultural Leaders

Adrian Grenier

Against Me!

AJ McLean

Alicia Keys

American Bang

Anberlin

Andrew WK

Anderson Cooper

Anthony Hamilton

Ariana Grande

Armor For Sleep

Army Navy

Ashanti

Avenged Sevenfold

Backstreet Boys

Beastie Boys

Ben Harper

Ben Jelen

Beyonce

Big Boi

Bishop Lamont

Black Gold

Bleachers

Blink 182

Blouse

Blu

Brett Dennon

Brother Ali

Bun B

Busy Phillips

Cali Swag District

Carolina Liar

Chad Lowe

Chester French

Christina Aguilera

Chromeo

Clay Aiken

Coldplay

Connor Paolo

Cut / Copy

Dane Cook

Darren Criss

David Arquette

David Banner

Dawes

Devendra Banhart

Dilated Peoples

Dixie Chicks

DJ Skee

Drive By Truckers

Echosmith

Edward Sharpe & The Magnetic Zeros

E.J. Johnson

Eric Hutchinson

Eric Stonestreet

Everest

Faith Hill

Fall Out Boy

Far East Movement

Filter

Fitz & The Tantrums

Flobots

Fred Armisen

Gabriel Valenciano

Good Charlotte

Green Day

Greg Laswell

Gym Class Heroes

Gza

Hanson

Hawthorne Heights

Henry Clay People

Hey Marseilles

Highly Suspect

Hockey

Hold Steady

Hollywood Holt

Honey Honey

Ice cream man

Idina Menzel

Into it. Over it.

Ioanna Gika

Ireland Baldwin

J. Cole

J.DaVey

Jack Antonoff

Jack Johnson

Jack's Mannequin

Jakob Dylan

Jane Lynch

Janeane Garofalo

Janelle Monae

Jason Derulo

Jason Mraz

Jenna Ushkowitz

Jesse McCartney

Jesse Tyler Ferguson

Jimmy Eat World

Joel McHale

John Forte

John Legend

John Rich

JoJo

Josh Duhamel

Josh Groban

Juanes

Junkie XL

KNaan

Katy Perry

Kathy Griffin

Kendall Jenner

Kenna

Keri Hilson

Kevin McHale

Kid Cudi

Kid Sister

Kidz in the Hall

Korn

Lady Gaga

Lena Dunham

Lenny Kravitz

Lil Jon

Lil Romeo

Lissie

LL Cool J

LMFAO

Local Natives

Madonna

Manchester Orchestra

Mark Ronson

Maroon 5

Martin Garrix

Mary Lambert

Mateo

Matt & Kim

Mayer Hawthorne

MGMT

Michael Franti & Spearhead

Michelle Branch

Mike De La Rocha

Mike Posner

Miley Cyrus

Minus the Bear

Miranda Cosgrove

Missy Higgins

Mix Master Mike

Modest Mouse

Caitlin Moe

Monte Negro

Mia Moretti

MoZella

Mstrkrft

Murs

Mxpx

My Chemical Romance

My Morning Jacket

Mya

Nas

Natasha Lyonne

Neil Patrick Harris

Neon Hitch

Neon Trees

NERD

Nick Cannon

Nikki & Rich

Ninjasonik

Norah Jones

Ok Go

One Republic

Other Lives

Ozomatli

Passion Pit

Paulina Rubio

Perez Hilton

Pete Wentz

Pete Yorn

Pharrell Williams

Pink

Pitbull

Regina Spektor

Rich Homie Quan

Rise Against

Rooney

Runner Runner

Rusted Root

Saint Motel

Saints of Valory

Samantha Ronson

Santigold

Saul Williams

Scott Weiland

Semi Precious Weapons

Senses Fail

Sheryl Crow

Shwayze

Silversun Pickups

Skeetox

Slightly Stoopid

Solange Knowles

Sophia Bush

Soulja Boy

Spaceland

Spank Rock

Spoon

Steve Aoki

Story of the Year

Street Sweeper Social Club

Switchfoot

Sydney Sierota

Tabi Bonney

Talib Kweli

Tegan & Sara

The All-American Rejects

The Black Eyed Peas

The Black Keys

The Constellations

The Cool Kids

The Crystal Method

The Dream

The Duke Spirit

The Head and The Heart

The Honey Brothers

The Knux

The Like

The Maine

The National

The Roots

The Temper Trap

The Used

The Very Best

The Virgins

The Von Bondies

The Whigs

The White Tie Affair

Theophilus London

Tim McGraw

Tom Morello

Tony Hawk

Trapt

Travis Barker

Tumbledown

Two Door Cinema Club

Tyga

Tyler Hilton

Vertical Horizon

Wale

Wallpaper.

Whoopi Goldberg

Will.I.Am

Wildcat! Wildcat!

Wiz Khalifa

Wyclef

Yelawolf

Young Thug

Your Vegas