ABOUT ROCK THE VOTE


Since 1990, Rock the Vote has been registering
and turning out millions of new voters.


Rock the Vote is the largest non-profit and non-partisan organization in the United States driving the youth vote to the polls. Fusing pop culture, politics, and technology, Rock the Vote works to mobilize the millennial voting bloc and the youth vote, protect voting rights, and advocate for an electoral process and voting system that works for the 21st century electorate.

Since 1990, Rock the Vote has revolutionized the use of pop culture, music, art and technology to inspire political activity. Now, for almost 25 years, Rock the Vote has pioneered ways to make voting easier by simplifying and demystifying voter registration and elections for young adults.

Whether it’s Madonna wrapping herself in the flag for the first Rock the Vote PSA or Snoop Dogg launching our bus tour in 2004, Rock the Vote represents the historic and groundbreaking intersection of culture and politics.

In 1993, we helped lead the push for passage of the National Voter Registration Act, also known as the Motor Voter Bill, and have consistently been supporters for and innovators of better and more effective voter registration systems. We were early advocates for states allowing voters to register by mail and were the first organization to use a toll-free number to register voters over the phone. Most notably, we were the first organization to create a voter registration tool to register voters online.

Quick Facts
  • There are roughly 86 million American Millennials in the US.
  • 12,000 Americans turn 18 every day.
  • The Millennial generation is the largest in our country's history - bigger than even the Baby Boomers.
  • The Millennial generation is also the most diverse - 43% are people of color.
  • 66,000 American Latinos turn 18 every month.
  • 90% of American youth are online, with over 60% connected to the Internet while away from home.
  • 90% of American Latinos under 29 consume information in English.
  • Millennials have the potential to be the largest voting bloc in our country but are voting at a fraction of their size, with an estimated 30 million young people staying home in 2012.
Rock the Vote’s online voter registration tool has been translated into 13 languages – Bengali, Simpliļ¬ed Chinese, Traditional Chinese, English, Hindi, Ilocano, Japanese, Korean, Spanish, Tagalog, Thai, Urdu, and Vietnamese. By educating thousands of young people through its “Democracy Class” initiative and conducting groundbreaking research with its polling arm Young Voter Strategies, Rock the Vote has become the preeminent authority on how to mobilize young voters.

By consistently seeking out novel ways to reach new voters, we have run the largest voter registration drives for young people on record during the past six Presidential elections. Additionally, in 2008 and again in 2012, our on-the-ground efforts, online organizing, and cutting-edge tools and technologies made us the largest non-partisan voter engagement campaign in the nation.

All of these efforts have resulted in Rock the Vote registering over six million new voters, bringing millions more to the polls, and becoming a trusted resource for young people, government agencies, and technological innovators passionate about political discourse and engagement.

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Rock the Vote Team


We're smart. We're passionate. We're badass. We get the job done.



Ashley Spillane

Ashley Spillane joins Rock the Vote as the organization’s new President with more than 10 years of experience in electoral politics. Most recently, Spillane served as the Executive Director of The Atlas Project where she spearheaded the development of an interactive web platform that provides organizations access to the raw data and tools needed to develop smart, strategic programs at the local, state, and national levels. Ashley has worked on numerous political campaigns across the country, including presidential and gubernatorial campaigns in Iowa, Ohio, Florida, Minnesota and Maryland. Ashley holds a degree in International Affairs from The George Washington University and pursues her interest in international politics as a trainer for National Democratic Institute.

  • Lena

Lena Bell

Lena Bell joins Rock the Vote as Brand and Events Manager. Lena comes from the Planned Parenthood Action Fund, where she worked on the national political team and with the PPAF Federal PAC to support pro-women's health candidates. Prior to Planned Parenthood, Lena worked on the 2012 Obama for America campaign, helping to develop and execute the national Women for Obama program and ultimately serving as the Women's Vote Director in Iowa. Lena graduated from Northwestern University with a B.A. in Political Science.

Audrey Gelman

Audrey Gelman, a Vice President at the public affairs firm SKDKnickerbocker, will serve as Spokesperson and Senior Advisor for Media Relations and Artist Engagement. Gelman, a former Deputy Communications Director for New York City Comptroller Scott Stringer most recently served as spokesperson in Stringer’s come-from-behind victory against former Governor Eliot Spitzer. In 2012, Audrey helped to re-launch Downtown for Democracy PAC, a political action committee originally formed in 2004 to engage the creative community in electoral politics, referred to as the ‘Hipster PAC” by New York Magazine.

  • Natalie

Natalie Guevara

Natalie Guevara, a Senior Associate at the public affairs firm SKDKnickerbocker, works closely with Audrey Gelman supporting Media Relations and Artist Engagement campaigns. Guevara brings more than six years of strategic communications expertise in the intersection of corporate, lifestyle and digital brands. She served as an account executive at global communications company M Booth and luxury travel PR firm The Brandman Agency, developing media programs for leading hospitality partners and destination brands. While attending Columbia University's Barnard College, Guevara worked in independent film, was an editorial intern for Rolling Stone and VIBE magazines, and assisted the management team of NYC band The Strokes.

  • Sara

Sara Tabatabaie

Sara joins Rock the Vote as Special Projects Manager, responsible for implementing forward-thinking digital operations, as well as overseeing the organization's online campaigns.

Before joining the Rock the Vote team, Sara worked as the Digital Marketing Manager at Democracy.com where she encouraged local candidates to increase online campaigning and managed internal metrics reporting in order to optimize acquisition and engagement. Previous experience includes working as an Online Marketing Fellow for the 2012 election cycle at Bully Pulpit Interactive, working with clients such as Elizabeth Warren for Senate, LIVESTRONG, and the USO.

  • Dom

Dominic Lowell

Dominic Lowell is joining Rock the Vote as the Director of Strategic Partnerships and will be responsible for engaging, coordinating, and building relationships with all of Rock the Vote’s partner organizations to advance its goal of registering and mobilizing millions of young people to vote. Prior to joining Rock the Vote, Dominic served as the Vice President of Investment Services at the Democracy Alliance (DA), a partnership of donors who coordinate and leverage their philanthropic investments to maximize political impact.

  • dp

David Pruter

David joined Rock the Vote over 10 years ago, during which time he has taken the digital technology and design experience to a new level. As technology evolves, David evolves the tools we use to engage young people in politics. He has spearheaded the development of our powerful voter registration tools, while serving as our database administrator and webmaster. He even gets to break out his Photoshop skills to help design graphics and marketing materials. Prior to Rock the Vote, David was a senior designer and front-end developer at Pro Sound, a web UI and print designer at iNetnow, and a technology instructor at a private school. He even spun a few records as a DJ in high school and college.

  • Ashley Le

Ashley Le

Ashley has always gravitated to the fast-paced life of city living, so it’s no surprise she attended American University located in Washington, DC. Her passion for all-things business motivated her to travel all over the world. She has now checked the UK, Ireland, United Arab Emirates, and Qatar off her bucket list. During these trips she met with top executives to gain insights on how business strategy and management practices are influenced by politics, economics, and culture. Ashley is following her passion for politics serving as Executive Assistant to President Ashley Spillane. She can’t wait to get other Millennials excited about politics.

  • Hannah Klain

Hannah Klain

Hannah Klain is an public affairs associate in the New York City office. Prior to joining SKDK, Hannah was the North American PR coordinator for TOM FORD, a global fashion brand, where her responsibilities included media outreach, digital media strategy, and brand positioning. She previously served as assistant coordinator for “Fashion’s Night Out,” in the communications department at VOGUE magazine, Business Development for Rent the Runway, and Corporate Communications for Ralph Lauren. A native Washingtonian, her first campaign work was going door-to-door for Vice President Al Gore in the 2000 New Hampshire primary.

Every day nearly

12,000

young people turn 18.



Rock the Vote helps get them registered and to the polls.

Artist and Celebrity Supporters


Rock the Vote Artists, Musicians and Cultural Leaders

Adrian Grenier

Against Me!

AJ McLean

Alicia Keys

American Bang

Anberlin

Andrew WK

Anthony Hamilton

Armor For Sleep

Army Navy

Ashanti

Avenged Sevenfold

Backstreet Boys

Beastie Boys

Ben Harper

Ben Jelen

Beyonce

Big Boi

Bishop Lamont

Black Gold

Blink 182

Blu

Brett Dennon

Brother Ali

Bun B

Cali Swag District

Carolina Liar

Chester French

Christina Aguilera

Clay Aiken

Coldplay

Dane Cook

David Arquette

David Banner

Dawes

Dilated Peoples

Dixie Chicks

DJ Skee

Drive By Truckers

Edward Sharpe & The Magnetic Zeros

Eric Hutchinson

Everest

Faith Hill

Fall Out Boy

Far East Movement

Filter

Fitz & The Tantrums

Flobots

Good Charlotte

Green Day

Greg Laswell

Gym Class Heroes

Gza

Hanson

Hawthorne Heights

Henry Clay People

Hey Marseilles

Hockey

Hold Steady

Hollywood Holt

Honey Honey

Ice cream man

Idina Menzel

J. Cole

J.DaVey

Jack Johnson

Jack's Mannequin

Jakob Dylan

Janeane Garofalo

Janelle Monae

Jason Derulo

Jason Mraz

Jesse McCartney

Jimmy Eat World

John Forte

John Legend

John Rich

JoJo

Josh Groban

Juanes

Junkie XL

KNaan

Katy Perry

Kenna

Keri Hilson

Kid Cudi

Kid Sister

Kidz in the Hall

Korn

Lady Gaga

Lenny Kravitz

Lil Jon

Lil Romeo

Lissie

LL Cool J

LMFAO

Local Natives

Madonna

Manchester Orchestra

Mark Ronson

Maroon 5

Mateo

Matt & Kim

Mayer Hawthorne

MGMT

Michael Franti & Spearhead

Michelle Branch

Mike De La Rocha

Mike Posner

Minus the Bear

Missy Higgins

Mix Master Mike

Modest Mouse

Caitlin Moe

Monte Negro

Mia Moretti

MoZella

Mstrkrft

Murs

Mxpx

My Chemical Romance

My Morning Jacket

Mya

Nas

Neon Hitch

Neon Trees

NERD

Nick Cannon

Nikki & Rich

Ninjasonik

Norah Jones

Ok Go

One Republic

Other Lives

Ozomatli

Passion Pit

Paulina Rubio

Perez Hilton

Pete Wentz

Pete Yorn

Pharrell Williams

Pink

Pitbull

Regina Spektor

Rise Against

Rooney

Runner Runner

Rusted Root

Saint Motel

Samantha Ronson

Santigold

Saul Williams

Scott Weiland

Semi Precious Weapons

Senses Fail

Sheryl Crow

Shwayze

Silversun Pickups

Skeetox

Slightly Stoopid

Solange Knowles

Soulja Boy

Spaceland

Spank Rock

Story of the Year

Street Sweeper Social Club

Switchfoot

Tabi Bonney

Talib Kweli

Tegan & Sara

The All-American Rejects

The Black Eyed Peas

The Black Keys

The Constellations

The Cool Kids

The Crystal Method

The Dream

The Duke Spirit

The Honey Brothers

The Knux

The Like

The Maine

The National

The Roots

The Temper Trap

The Used

The Very Best

The Virgins

The Von Bondies

The Whigs

The White Tie Affair

Theophilus London

Tim McGraw

Tom Morello

Trapt

Travis Barker

Tumbledown

Two Door Cinema Club

Tyga

Tyler Hilton

Vertical Horizon

Wale

Will.I.Am

Wiz Khalifa

Wyclef

Yelawolf

Your Vegas