Since 1990, Rock the Vote has been registering
and turning out millions of new voters.

Rock the Vote is the largest non-profit and non-partisan organization in the United States driving the youth vote to the polls. Fusing pop culture, politics, and technology, Rock the Vote works to mobilize the millennial voting bloc and the youth vote, protect voting rights, and advocate for an electoral process and voting system that works for the 21st century electorate.

Since 1990, Rock the Vote has revolutionized the use of pop culture, music, art and technology to inspire political activity. Now, for almost 25 years, Rock the Vote has pioneered ways to make voting easier by simplifying and demystifying voter registration and elections for young adults.

Whether it’s Madonna wrapping herself in the flag for the first Rock the Vote PSA or Snoop Dogg launching our bus tour in 2004, Rock the Vote represents the historic and groundbreaking intersection of culture and politics.

In 1993, we helped lead the push for passage of the National Voter Registration Act, also known as the Motor Voter Bill, and have consistently been supporters for and innovators of better and more effective voter registration systems. We were early advocates for states allowing voters to register by mail and were the first organization to use a toll-free number to register voters over the phone. Most notably, we were the first organization to create a voter registration tool to register voters online.

Quick Facts
  • There are roughly 86 million American Millennials in the US.
  • 12,000 Americans turn 18 every day.
  • The Millennial generation is the largest in our country's history - bigger than even the Baby Boomers.
  • The Millennial generation is also the most diverse - 43% are people of color.
  • 66,000 American Latinos turn 18 every month.
  • 90% of American youth are online, with over 60% connected to the Internet while away from home.
  • 90% of American Latinos under 29 consume information in English.
  • Millennials have the potential to be the largest voting bloc in our country but are voting at a fraction of their size, with an estimated 30 million young people staying home in 2012.
Rock the Vote’s online voter registration tool has been translated into 13 languages – Bengali, Simpliļ¬ed Chinese, Traditional Chinese, English, Hindi, Ilocano, Japanese, Korean, Spanish, Tagalog, Thai, Urdu, and Vietnamese. By educating thousands of young people through its “Democracy Class” initiative and conducting groundbreaking research with its polling arm Young Voter Strategies, Rock the Vote has become the preeminent authority on how to mobilize young voters.

By consistently seeking out novel ways to reach new voters, we have run the largest voter registration drives for young people on record during the past six Presidential elections. Additionally, in 2008 and again in 2012, our on-the-ground efforts, online organizing, and cutting-edge tools and technologies made us the largest non-partisan voter engagement campaign in the nation.

All of these efforts have resulted in Rock the Vote registering over six million new voters, bringing millions more to the polls, and becoming a trusted resource for young people, government agencies, and technological innovators passionate about political discourse and engagement.


Rock the Vote Team

We're smart. We're passionate. We're badass. We get the job done.

Ashley Spillane

Ashley Spillane is President of Rock the Vote, a non-partisan, nonprofit organization committed to engaging young people in the political process by educating, registering, and turning them out to vote. As a politically active Millennial who loves music and pop culture, Spillane brings a unique perspective to the organization’s work -- and a deep commitment to finding ways to inspire her peers to participate in the political process.

In her first year as President of Rock the Vote, Spillane reinvigorated the iconic youth organization with the launch of the Turn Out for What campaign, which included a PSA by Kendall Jenner and a music video featuring Lil Jon and Lena Dunham. The music video garnered 11 million views within the first two weeks and was featured in major media outlets like Rolling Stone, Elle, US Weekly, CNN and Time – all of which helped the organization process nearly 800,000 online voter registration applications through its technology in 2014.

Spillane shares her generation’s entrepreneurial spirit and is constantly tracking the latest trends to make critical issues more relatable to Millennials. Following successful efforts in 2014, she is focused on expanding Rock the Vote’s efforts across the country to reach an even broader audience ahead of the 2016 presidential election.

Prior to joining Rock the Vote, Spillane spearheaded the creation of an interactive online platform at The Atlas Project, giving campaigns and organizations access to critical data and tools needed to run smart, strategic political programs. Spillane simultaneously ran a nonprofit dedicated to recruiting, training and supporting young people to work in politics as a career. She has worked on numerous electoral campaigns across the country, including presidential, gubernatorial and congressional campaigns in Iowa, Ohio, Florida, Minnesota and Maryland.

Spillane was featured in Elle Magazine and Self Magazine for her innovative political work, yoga practice, and love of travel. She has also been named a Politico Women Rule ambassador; a “Change Agent” on Marie Claire’s second annual New Guard: 50 Most Connected Women in America list; and one of Campaign & Elections’ “Rising Stars.”

Ashley is a Massachusetts native and a graduate of The George Washington University, with a degree in International Affairs.

  • Lena

Lena Bell

Lena Bell joins Rock the Vote as Brand and Events Manager. Lena comes from the Planned Parenthood Action Fund, where she worked on the national political team and with the PPAF Federal PAC to support pro-women's health candidates. Prior to Planned Parenthood, Lena worked on the 2012 Obama for America campaign, helping to develop and execute the national Women for Obama program and ultimately serving as the Women's Vote Director in Iowa. Lena graduated from Northwestern University with a B.A. in Political Science.

  • Sara

Sara Tabatabaie

Sara joins Rock the Vote as Special Projects Manager, responsible for implementing forward-thinking digital operations, as well as overseeing the organization's online campaigns.

Before joining the Rock the Vote team, Sara worked as the Digital Marketing Manager at Democracy.com where she encouraged local candidates to increase online campaigning and managed internal metrics reporting in order to optimize acquisition and engagement. Previous experience includes working as an Online Marketing Fellow for the 2012 election cycle at Bully Pulpit Interactive, working with clients such as Elizabeth Warren for Senate, LIVESTRONG, and the USO.

Dominic Lowell

Dominic Lowell is joining Rock the Vote as the Director of Strategic Partnerships and will be responsible for engaging, coordinating, and building relationships with all of Rock the Vote’s partner organizations to advance its goal of registering and mobilizing millions of young people to vote. Prior to joining Rock the Vote, Dominic served as the Vice President of Investment Services at the Democracy Alliance (DA), a partnership of donors who coordinate and leverage their philanthropic investments to maximize political impact.

  • dp

David Pruter

David joined Rock the Vote over 10 years ago, during which time he has taken the digital technology and design experience to a new level. As technology evolves, David evolves the tools we use to engage young people in politics. He has spearheaded the development of our powerful voter registration tools, while serving as our database administrator and webmaster. He even gets to break out his Photoshop skills to help design graphics and marketing materials. Prior to Rock the Vote, David was a senior designer and front-end developer at Pro Sound, a web UI and print designer at iNetnow, and a technology instructor at a private school. He even spun a few records as a DJ in high school and college.

  • Ashley Le

Ashley Le

Ashley has always gravitated to the fast-paced life of city living, so it’s no surprise she attended American University located in Washington, DC. Her passion for all-things business motivated her to travel all over the world. She has now checked the UK, Ireland, United Arab Emirates, and Qatar off her bucket list. During these trips she met with top executives to gain insights on how business strategy and management practices are influenced by politics, economics, and culture. Ashley is following her passion for politics serving as Executive Assistant to President Ashley Spillane. She can’t wait to get other Millennials excited about politics.

  • Shripal Shah

Shripal Shah

Shripal Shah joins Rock the Vote as Director of Communications and Policy with more than ten years of strategic communications experience. He most recently served as Communications Director in the Office of United States Senator Jeanne Shaheen (D-NH) and over the years has worked on dozens of federal campaigns and elections across the country. He is a native of Canton, Michigan and a graduate of Eastern Michigan University.

Every day nearly


young people turn 18.

Rock the Vote helps get them registered and to the polls.

Artist and Celebrity Supporters

Rock the Vote Artists, Musicians and Cultural Leaders

Adrian Grenier

Against Me!

AJ McLean

Alicia Keys

American Bang


Andrew WK

Anthony Hamilton

Armor For Sleep

Army Navy


Avenged Sevenfold

Backstreet Boys

Beastie Boys

Ben Harper

Ben Jelen


Big Boi

Bishop Lamont

Black Gold

Blink 182


Brett Dennon

Brother Ali

Bun B

Cali Swag District

Carolina Liar

Chester French

Christina Aguilera

Clay Aiken


Dane Cook

David Arquette

David Banner


Dilated Peoples

Dixie Chicks

DJ Skee

Drive By Truckers

Edward Sharpe & The Magnetic Zeros

Eric Hutchinson


Faith Hill

Fall Out Boy

Far East Movement


Fitz & The Tantrums


Good Charlotte

Green Day

Greg Laswell

Gym Class Heroes



Hawthorne Heights

Henry Clay People

Hey Marseilles


Hold Steady

Hollywood Holt

Honey Honey

Ice cream man

Idina Menzel

J. Cole


Jack Johnson

Jack's Mannequin

Jakob Dylan

Janeane Garofalo

Janelle Monae

Jason Derulo

Jason Mraz

Jesse McCartney

Jimmy Eat World

John Forte

John Legend

John Rich


Josh Groban


Junkie XL


Katy Perry


Keri Hilson

Kid Cudi

Kid Sister

Kidz in the Hall


Lady Gaga

Lenny Kravitz

Lil Jon

Lil Romeo


LL Cool J


Local Natives


Manchester Orchestra

Mark Ronson

Maroon 5


Matt & Kim

Mayer Hawthorne


Michael Franti & Spearhead

Michelle Branch

Mike De La Rocha

Mike Posner

Minus the Bear

Missy Higgins

Mix Master Mike

Modest Mouse

Caitlin Moe

Monte Negro

Mia Moretti





My Chemical Romance

My Morning Jacket



Neon Hitch

Neon Trees


Nick Cannon

Nikki & Rich


Norah Jones

Ok Go

One Republic

Other Lives


Passion Pit

Paulina Rubio

Perez Hilton

Pete Wentz

Pete Yorn

Pharrell Williams



Regina Spektor

Rise Against


Runner Runner

Rusted Root

Saint Motel

Samantha Ronson


Saul Williams

Scott Weiland

Semi Precious Weapons

Senses Fail

Sheryl Crow


Silversun Pickups


Slightly Stoopid

Solange Knowles

Soulja Boy


Spank Rock

Story of the Year

Street Sweeper Social Club


Tabi Bonney

Talib Kweli

Tegan & Sara

The All-American Rejects

The Black Eyed Peas

The Black Keys

The Constellations

The Cool Kids

The Crystal Method

The Dream

The Duke Spirit

The Honey Brothers

The Knux

The Like

The Maine

The National

The Roots

The Temper Trap

The Used

The Very Best

The Virgins

The Von Bondies

The Whigs

The White Tie Affair

Theophilus London

Tim McGraw

Tom Morello


Travis Barker


Two Door Cinema Club


Tyler Hilton

Vertical Horizon



Wiz Khalifa



Your Vegas