Since 1990, Rock the Vote has been registering
and turning out millions of new voters.

Rock the Vote is the largest nonprofit and nonpartisan organization in the United States driving the youth vote to the polls. Fusing pop culture, politics, and technology, Rock the Vote works to mobilize the millennial voting bloc and the youth vote, protect voting rights, and advocate for an electoral process and voting system that works for the 21st century electorate.

Since 1990, Rock the Vote has revolutionized the use of pop culture, music, art and technology to inspire political activity. Now, for almost 25 years, Rock the Vote has pioneered ways to make voting easier by simplifying and demystifying voter registration and elections for young adults.

Whether it’s Madonna wrapping herself in the flag for the first Rock the Vote PSA or Snoop Dogg launching our bus tour in 2004, Rock the Vote represents the historic and groundbreaking intersection of culture and politics.

In 1993, we helped lead the push for passage of the National Voter Registration Act, also known as the Motor Voter Bill, and have consistently been supporters for and innovators of better and more effective voter registration systems. We were early advocates for states allowing voters to register by mail and were the first organization to use a toll-free number to register voters over the phone. Most notably, we were the first organization to create a voter registration tool to register voters online.

Quick Facts
  • More than 84 million Millennials will be over 18 in 2016.
  • 12,000 Americans turn 18 every day.
  • The Millennial generation is the largest in our country's history - bigger than even the Baby Boomers.
  • The Millennial generation is also the most diverse - 43% are people of color.
  • 66,000 American Latinos turn 18 every month.
  • 90% of American youth are online, with over 60% connected to the Internet while away from home.
  • 90% of American Latinos under 29 consume information in English.
  • Millennials have the potential to be the largest voting bloc in our country but are voting at a fraction of their size, with an estimated 30 million young people staying home in 2012.
Rock the Vote’s online voter registration tool has been translated into 13 languages – Bengali, Simpliļ¬ed Chinese, Traditional Chinese, English, Hindi, Ilocano, Japanese, Korean, Spanish, Tagalog, Thai, Urdu, and Vietnamese. By educating thousands of young people through its “Democracy Class” initiative and conducting groundbreaking research with its polling arm Young Voter Strategies, Rock the Vote has become the preeminent authority on how to mobilize young voters.

By consistently seeking out novel ways to reach new voters, we have run the largest voter registration drives for young people on record during the past six Presidential elections. Additionally, in 2008 and again in 2012, our on-the-ground efforts, online organizing, and cutting-edge tools and technologies made us the largest non-partisan voter engagement campaign in the nation.

All of these efforts have resulted in Rock the Vote registering over six million new voters, bringing millions more to the polls, and becoming a trusted resource for young people, government agencies, and technological innovators passionate about political discourse and engagement.


Rock the Vote Team

We're smart. We're passionate. We're badass. We get the job done.

Ashley Spillane

Ashley Spillane is President of Rock the Vote, a non-partisan, nonprofit organization committed to engaging young people in the political process by educating, registering, and turning them out to vote. As a politically active Millennial who loves music and pop culture, Spillane brings a unique perspective to the organization’s work -- and a deep commitment to finding ways to inspire her peers to participate in the political process.

In her first year as President of Rock the Vote, Spillane reinvigorated the iconic youth organization with the launch of the Turn Out for What campaign, which included a PSA by Kendall Jenner and a music video featuring Lil Jon and Lena Dunham. The music video garnered 11 million views within the first two weeks and was featured in major media outlets like Rolling Stone, Elle, US Weekly, CNN and Time – all of which helped the organization process nearly 800,000 online voter registration applications through its technology in 2014.

Spillane shares her generation’s entrepreneurial spirit and is constantly tracking the latest trends to make critical issues more relatable to Millennials. Following successful efforts in 2014, she is focused on expanding Rock the Vote’s efforts across the country to reach an even broader audience ahead of the 2016 presidential election.

Prior to joining Rock the Vote, Spillane spearheaded the creation of an interactive online platform at The Atlas Project, giving campaigns and organizations access to critical data and tools needed to run smart, strategic political programs. Spillane simultaneously ran a nonprofit dedicated to recruiting, training and supporting young people to work in politics as a career. She has worked on numerous electoral campaigns across the country, including presidential, gubernatorial and congressional campaigns in Iowa, Ohio, Florida, Minnesota and Maryland.

Spillane was featured in Elle Magazine and Self Magazine for her innovative political work, yoga practice, and love of travel. She has also been named a Politico Women Rule ambassador; a “Change Agent” on Marie Claire’s second annual New Guard: 50 Most Connected Women in America list; and one of Campaign & Elections’ “Rising Stars.”

Ashley is a Massachusetts native and a graduate of The George Washington University, with a degree in International Affairs.

  • Sara

Sara Tabatabaie

Sara joins Rock the Vote as Digital Manager, responsible for implementing forward-thinking digital operations, as well as overseeing the organization's online campaigns.

Before joining the Rock the Vote team, Sara worked as the Digital Marketing Manager at Democracy.com where she encouraged local candidates to increase online campaigning and managed internal metrics reporting in order to optimize acquisition and engagement. Previous experience includes working as an Online Marketing Fellow for the 2012 election cycle at Bully Pulpit Interactive, working with clients such as Elizabeth Warren for Senate, LIVESTRONG, and the USO.

  • dp

David Pruter

David joined Rock the Vote over 11 years ago, during which time he has taken the digital technology and design experience to a new level. As technology evolves, David evolves the tools we use to engage young people in politics. He has spearheaded the development of our powerful voter registration tools, while serving as our database administrator and webmaster. He even gets to break out his Photoshop skills to help design graphics and marketing materials. Prior to Rock the Vote, David was a senior designer and front-end developer at Pro Sound, a web UI and print designer at iNetnow, and a technology instructor at a private school. He even spun a few records as a DJ in high school and college.

  • Dan McSwain

Dan McSwain

Dan McSwain is President of GEER, an engagement strategy firm, whose clients and past work include Rock the Vote, Wikipedia, Smithsonian National Air and Space Museum, Sundance Institute, and others.

Before joining GEER, McSwain was the FCC’s Senior New Media Fellow; blogger for the President-elect at Change.gov; and an online fundraising strategist in the 2008 Obama for America headquarters.

In 2014, Dan was included in “Top 40 Latinos in American Media.” He holds an MS in Public Relations from the Newhouse School at Syracuse University, and a BA in English from University of Notre Dame.

  • Kiki Burger

Kiki Burger

Kiki Burger serves as Director of Marketing and Events for Rock the Vote, where she oversees brand integration, celebrity and corporate partnerships and all major outreach events. Kiki joins Rock the Vote after four years as public relations manager for Susan G. Komen. Prior to Komen, she was a Washington gossip reporter at Politico, MSNBC and The Washington Examiner, focusing on the intersection between Hollywood and Washington.

Kiki is a native of Manhattan Beach, CA, and graduated in 2005 from University of California, Berkeley, with a BA in political science. She traded coasts in 2007 to get her MA from The George Washington University’s School of Media and Public Affairs.

  • Jen

Jen Tolentino

Jen Tolentino is Rock the Vote's Program Manager for Civic Technology, managing the continued development of Rock the Vote's online voter registration tool and working with election administrators to implement technology solutions around voter registration. Based in Los Angeles, Jen spearhead's Rock the Vote's engagement in voting rights and election administration policy.

Prior to joining Rock the Vote, Jen spent two years working on the Voting Information Project at the Pew Charitable Trusts. During her tenure at Pew, Jen led the state and local government outreach, working with election officials to make critical voting information available online and accessible to voters. Jen is a native Californian, receiving her BA in english from UC Riverside, and her MPP from UCLA's Luskin School of Public Affairs.

Rock the Vote
Board of Directors

  • Jeff Ayeroff

Jeff Ayeroff

Mr. Ayeroff co-founded Rock the Vote in 1990 in response to a censorship campaign crusading against artists’ use of explicit language. Mr. Ayeroff’s 35-year career in the music industry provided a strong foundation for Rock the Vote’s signature fusion of politics and pop culture. As Senior VP of Marketing and Creative Services at A&M, he spearheaded campaigns for The Police, Quincy Jones, Janet Jackson, Supertramp, the Carpenters , Peter Frampton and many others. As Senior VP of Warner Bros in the 80s, Jeff oversaw marketing, design and videos for such iconic artists as Madonna, Don Henley, Dire Straits, Talking Heads, ZZ Top, Prince, Eric Clapton, The Cult, Echo & the Bunnymen and Steve Winwood, to name a few.

After leaving Warner Bros., Ayeroff and his friend and partner, Jordan Harris, built Richard Branson’s Virgin US label from the ground up, signing and marketing many high-profile artists. Then, Ayeroff and Harris founded The Work Group, a west coast boutique, Sony Music Label, signing and developing more artists before he went to work for Apple, overseeing the marketing of the Beatles 1, which has sold over 30 million copies worldwide. He and Jon Rubin also began ArtistsFirst, a creative and marketing consulting agency, which has launched international humanitarian activism with its music.

  • Jon Rubin

Jon Rubin

Mr. Rubin has served on the Rock the Vote board for 24 years. He is an entrepreneur who has founded and run a number of traditional and digital marketing, advertising and media concerns including Next Century Communications, National Direct Marketing and Netresponse, as well as the Accelerator Group, a media and technology venture-capital fund. Jon has maintained a life-long commitment to public service.

  • Lara Bergthold

Lara Bergthold

Ms. Bergthold currently serves on the Board of Directors of Rock the Vote, as well as the Campaign for America’s Future and People for the American Way. She works as a Principal Partner at RALLY, offering valuable political campaign, pop culture, and communications experience for companies like GAP, Inc., Sandy Hook Promise, and the Lear Family Foundation, the latter of which she has been the Executive Director of since 1997. In this capacity, she works to provide grants to progressive organizations that push civil rights, the arts, and the like.

She also served as National Deputy Political Director for current Secretary of State John Kerry’s 2004 presidential bid, as well as General Wesley Clark’s presidential campaign.

  • Frank Smith

Frank Smith

Mr. Smith currently serves on the Rock the Vote Board of Directors as Treasurer, an extension of a myriad of political and public policy issues he has worked on throughout his career.

He is President of a Cambridge, Massachusetts consulting firm specializing in election and non-profit law and policy work. He has served as an Assistant District Attorney in Boston and worked on a number of political campaigns, including two Presidential elections. He is co-author of a recent book on the American healthcare system and writes a monthly newsletter on American politics. He is a graduate of Georgetown University and Boston College Law School, and a member of the Massachusetts Bar.

  • Chrissy Faessen

Chrissy Faessen

Ms. Faessen is a principal at Conway Strategic, leading the public relations practice, working every day to elevate issues for clients. She brings twelve years of experience in advertising, marketing, and communications, and a wealth of creative strategies for engaging a new generation of young Americans.

In her prior role as Vice President of Communications and Marketing at Rock the Vote, Chrissy oversaw the organization's broadcast, digital, communication, and mobile programs. Using music, popular culture, and new technology, she built campaigns to engage and mobilize millions of young people to participate in the political process. Prior to joining the Rock the Vote team, she served as Business Director at DDB Issues and Advocacy, an issues advertising practice, part of DDB Worldwide. While Faessen's work speaks for itself, it has also received awards from the Public Relations Society of America, International Association of Business Communicators, and The Webbys.

  • Wayne Jordan

Wayne Jordan

Mr. Jordan is a real estate investor and developer, working primarily in Northern California. He is very active in local, state and national politics. He has been involved in many high-profile campaigns and is an active volunteer in the community, serving on the Board of the Berkeley Repertory Theatre, on the Investment Committee of the ACLU, Akondi Foundation, and in the past on the Board of the Bentley School.

  • Heather Smith

Heather Smith

Heather is an independent consultant working on issues of democracy reform, technology innovation, and Millennial engagement. In this capacity, Heather serves as a Senior Advisor to the Pluribus Project, a special initiative of the Aspen Institute, that is developing innovative and cross-sector approaches to increasing the power of the many in our political processes. Other clients include the Bipartisan Policy Center, Google, the Hewlett Foundation, Change.org and Spotify.

Heather also serves on the board of directors of Rock the Vote, moving to this role in 2014 after nearly 8 years as the organization’s President. During Heather’s tenure, Rock the Vote ran the largest non-partisan voter engagement efforts in the country during the last two Presidential elections, launched a national high school civics program, and refined best practices and new technologies for voter registration and the continued engagement of young voters.

Heather is a graduate of Green Corps’ field school for environmental organizing, and received a BA with honors from Duke University. She serves on the DukeEngage National Advisory Board, as well as on Trojan’s Sexual Health Advisory Committee.

Rock the Vote
Leadership Council

  • Senator Cory Booker
    Senator Cory Booker

    U.S. Senator for New Jersey

  • Ava Duvernay
    Ava Duvernay

    Film Director

  • Representative Tulsi Gabbard
    Representative Tulsi Gabbard

    U.S. Representative for the 2nd District of Hawaii

  • Represenative Will Hurd
    Represenative Will Hurd

    U.S. Representative for the 23rd District of Texas

  • Kendall Jenner
    Kendall Jenner

    Fashion Model and Television Personality

  • Lil Jon
    Lil Jon


  • Ron Klain
    Ron Klain

    General Counsel, Revolution LLC

  • Selenis Leyva
    Selenis Leyva


  • Grover Norquist
    Grover Norquist

    President of Americans for Tax Reform

  • Secretary Alex Padilla
    Secretary Alex Padilla

    California Secretary of State

  • Erik Smith
    Erik Smith

    Founder of Blue Engine Message & Media

  • Chip Sullivan
    Chip Sullivan

    Executive Vice President of Communications, NBC

Every day nearly


young people turn 18.

Rock the Vote helps get them registered and to the polls.

Artists & Talent

Rock the Vote Artists, Musicians and Cultural Leaders

Adrian Grenier

Against Me!

AJ McLean

Alicia Keys

American Bang


Andrew WK

Anderson Cooper

Anthony Hamilton

Ariana Grande

Armor For Sleep

Army Navy


Avenged Sevenfold

Backstreet Boys

Beastie Boys

Ben Harper

Ben Jelen


Big Boi

Bishop Lamont

Black Gold


Blink 182



Brett Dennon

Brother Ali

Bun B

Busy Phillips

Cali Swag District

Carolina Liar

Chad Lowe

Chester French

Christina Aguilera


Clay Aiken


Connor Paolo

Cut / Copy

Dane Cook

Darren Criss

David Arquette

David Banner


Devendra Banhart

Dilated Peoples

Dixie Chicks

DJ Skee

Drive By Truckers


Edward Sharpe & The Magnetic Zeros

E.J. Johnson

Eric Hutchinson

Eric Stonestreet


Faith Hill

Fall Out Boy

Far East Movement


Fitz & The Tantrums


Fred Armisen

Gabriel Valenciano

Good Charlotte

Green Day

Greg Laswell

Gym Class Heroes



Hawthorne Heights

Henry Clay People

Hey Marseilles

Highly Suspect


Hold Steady

Hollywood Holt

Honey Honey

Ice cream man

Idina Menzel

Into it. Over it.

Ioanna Gika

Ireland Baldwin

J. Cole


Jack Antonoff

Jack Johnson

Jack's Mannequin

Jakob Dylan

Jane Lynch

Janeane Garofalo

Janelle Monae

Jason Derulo

Jason Mraz

Jenna Ushkowitz

Jesse McCartney

Jesse Tyler Ferguson

Jimmy Eat World

Joel McHale

John Forte

John Legend

John Rich


Josh Duhamel

Josh Groban


Junkie XL


Katy Perry

Kathy Griffin

Kendall Jenner


Keri Hilson

Kevin McHale

Kid Cudi

Kid Sister

Kidz in the Hall


Lady Gaga

Lena Dunham

Lenny Kravitz

Lil Jon

Lil Romeo


LL Cool J


Local Natives


Manchester Orchestra

Mark Ronson

Maroon 5

Martin Garrix

Mary Lambert


Matt & Kim

Mayer Hawthorne


Michael Franti & Spearhead

Michelle Branch

Mike De La Rocha

Mike Posner

Miley Cyrus

Minus the Bear

Miranda Cosgrove

Missy Higgins

Mix Master Mike

Modest Mouse

Caitlin Moe

Monte Negro

Mia Moretti





My Chemical Romance

My Morning Jacket



Natasha Lyonne

Neil Patrick Harris

Neon Hitch

Neon Trees


Nick Cannon

Nikki & Rich


Norah Jones

Ok Go

One Republic

Other Lives


Passion Pit

Paulina Rubio

Perez Hilton

Pete Wentz

Pete Yorn

Pharrell Williams



Regina Spektor

Rich Homie Quan

Rise Against


Runner Runner

Rusted Root

Saint Motel

Saints of Valory

Samantha Ronson


Saul Williams

Scott Weiland

Semi Precious Weapons

Senses Fail

Sheryl Crow


Silversun Pickups


Slightly Stoopid

Solange Knowles

Sophia Bush

Soulja Boy


Spank Rock


Steve Aoki

Story of the Year

Street Sweeper Social Club


Sydney Sierota

Tabi Bonney

Talib Kweli

Tegan & Sara

The All-American Rejects

The Black Eyed Peas

The Black Keys

The Constellations

The Cool Kids

The Crystal Method

The Dream

The Duke Spirit

The Head and The Heart

The Honey Brothers

The Knux

The Like

The Maine

The National

The Roots

The Temper Trap

The Used

The Very Best

The Virgins

The Von Bondies

The Whigs

The White Tie Affair

Theophilus London

Tim McGraw

Tom Morello

Tony Hawk


Travis Barker


Two Door Cinema Club


Tyler Hilton

Vertical Horizon



Whoopi Goldberg


Wildcat! Wildcat!

Wiz Khalifa



Young Thug

Your Vegas