FAQ About Rock the Vote

What is Rock the Vote?
Rock the Vote is the largest nonpartisan, non-profit organization in the United States driving young people to the polls. Fusing pop culture, politics, and technology, Rock the Vote works to mobilize the millennial voting bloc and the youth vote, protect voting rights and advocate for an electoral process and voting system that works for the 21st century electorate.
Is Rock the Vote affiliated with a political party?
Rock the Vote is a nonpartisan, 501(c)3 tax exempt organization dedicated to building political power for young people. Rock the Vote does not support or endorse candidates, nor do we advocate for one political party over another. We don’t care who you vote for – we just want you to vote!
When was Rock the Vote founded?
Rock the Vote changed politics forever 25 years ago. The organization was founded in 1990 by a group of artists and recording industry staff, including current Rock the Vote board member Jeff Ayeroff in response to the Parent Music Resource Center’s music censorship campaign with the goal of getting young people to realize their political power, specifically to protect artists’ right to free speech. Now, 25 years later, Rock the Vote is still pioneering ways to get young people involved in the political process.
Who founded Rock the Vote?
Former Co-President of Virgin Records America, Jeff Ayeroff, has been involved with the Rock the Vote campaign since its inception. Countless recording artists, industry executives and political activists were instrumental in launching the organization – and sustaining it over the past two decades. We are grateful to all those who have helped make the organization what it is.
Is Rock the Vote part of MTV?
Rock the Vote has a longstanding relationship with MTV and other media partners, but it is – and always has been – an independent, nonpartisan organization.
Why does Rock the Vote matter?
Rock the Vote believes we need a massive cultural shift in the way people – specifically young people – think about voting. We need to create a culture of voting, a culture of defending the right to vote. That’s why we believe partnering with artists, musicians, actors, and technology companies is key to engaging with young people, driving a greater amount of them to the polls and using their inner voice to incite change.

We cannot afford to have young people sit out of the political process when so much is at stake for their future. Rock the Vote changed politics forever and it’s not going to stop.
Why should political campaigns be focusing on young people?
Millennials are over 80 million strong and growing. With that mass, we represent a voting block that can and does swing elections. The youth vote is a huge force for social change. We are the most diverse generation yet. We are passionate about the issues and we give our time to causes we care about and issues that inspire us.

We will swing elections this year and we could even swing the presidential election with our voting block if turnout is high. We are tied to issues, not political parties, making us a smart, engaged audience for any candidate who wants to emerge victorious.
Does Rock the Vote support specific candidates or political parties?
No, Rock the Vote is a nonpartisan organization. We don’t care what party or candidate you support. We care that you vote and participate in the process. To make sure that’s possible we defend voting rights and work to increase opportunities for you to vote.
What is Rock the Vote’s online voter registration tool, and what is the significance of it?
Rock the Vote’s online voter registration platform is at the cutting edge of voting technology. It is available for free and is used by hundreds of partners, from NCLR to Microsoft.

In addition to making voter registration technology readily available, we are also fighting to make online registration available across the country, because that’s still not a thing in some states! We believe more access to elections is always better and are fighting for a world where everyone has easy, convenient and accesible voting options.

Rock the Vote

For voter registration and election related questions, please visit our Election Center FAQ page.