About Rock the Vote

Our History

Rocking the Youth Vote

Since 1990, Rock the Vote has been registering and turning out millions of new voters.

Rock the Vote is the largest nonprofit and nonpartisan organization in the United States driving the youth vote to the polls.

For more than 25 years, Rock the Vote has revolutionized the way we use pop culture, music, art and technology to inspire political activity. The organization has pioneered ways to make voting easier for young adults by simplifying and demystifying voter registration and elections.

Rock the Vote – 25 Years!



Young people turn 18 every day!

Rock the Vote helps get them registered and to the polls.

Rock the Vote also represents the historic and groundbreaking intersection of culture and politics. Madonna wrapped herself in the American flag for the first ever Rock the Vote PSA. Snoop Dogg launched our 2004 bus tour. Lil Jon rapped the election anthem of 2014. Countless other cultural icons have lent their voice and talent to support Rock the Vote and its mission.

In 1993, we helped lead the push for passage of the National Voter Registration Act, also known as the Motor Voter Bill, and have consistently been supporters for and innovators of better and more effective voter registration systems. We were early advocates for states allowing voters to register by mail and were the first organization to use a toll-free number to register voters over the phone.

Rock the Vote then changed the game, once again 1999, by making politics accessible to all with the creation of an online voter registration tool.

What We Stand For

  1. You. We stand for you. Your rights and your desire to be involved in a fair voting process.
  2. Voting should be made easier for young adults, and voter registration and elections should be simplified and demystified.
  3. The diversity of our nation and our young people should be celebrated and reflected in elected officials.
  4. Investment in the youth vote now offers long-term dividends, and possibility.
  5. Creativity and technology has always been the way of the future, and the future is now.
  6. Politics isn’t boring! Our political process should engage, inspire, and affect real and lasting change.
  7. Pop culture and our favorite celebrities can do much more than entertain; they can educate and engage.
  8. There is no cookie-cutter route to progress: innovation, and a combination of proven and new tactics are the most powerful political tools.
  9. Young people have a voice, the voice that will move us forward, as one nation, together.
  10. We stand for ensuring that your vote counts. It does and it will in 2016.

Our Team

We’re Smart. We’re Passionate. We’re Badass. We Get The Job Done.


  • Sara

Sara Tabatabaie

Sara serves as the Digital Director, responsible for developing engaging and effective digital-first content strategies for Rock the Vote’s online programs and campaigns.

She directs Rock the Vote’s original content production, oversees digital collaboration with partners, and works to ensure that Rock the Vote reaches young people where they are – online.

Prior to joining Rock the Vote in 2014, Sara worked as the Digital Marketing Manager at Democracy.com where she empowered local candidates to implement online campaigning tactics and developed data-driven metrics reporting programs to optimize acquisition and engagement for the company.

Previous experience includes work at media firm Bully Pulpit Interactive for the 2012 election cycle, contributing to client accounts such as Elizabeth Warren for Senate, LIVESTRONG, and the USO.

  • dp

David Pruter

David joined Rock the Vote over a decade ago, during which time he has taken the digital technology and design experience to a new level. As technology evolves, David evolves the tools we use to engage young people in politics. He has spearheaded the development of our powerful voter registration technology, he’s built a number of Rock the Vote web properties and he manages the organizations backend system infrastructure. He’s a full-stack developer that even gets to break out his Photoshop skills to help design graphics and marketing materials. Prior to Rock the Vote, David was a senior designer and front-end developer at Pro Sound, a web UI and print designer at iNetnow, and a technology instructor at a private school. He even spun a few records as a DJ in high school and college.

  • Jen

Jen Tolentino

Jen Tolentino is Rock the Vote’s Director of Policy & Civic Tech. She manages the continued development of its online voter registration platform, coordinates external voter registration partnerships, and spearheads all voting rights, election administration and technology policy work.

Prior to joining Rock the Vote, Jen spent two years working on the Voting Information Project at the Pew Charitable Trusts. During her tenure at Pew, Jen led the state and local government outreach, working with election officials to make critical voting information available online and accessible to voters. She has also spent time engaging advocates across the country on preservation issues at the National Trust, worked as a graduate student researcher to former Gov. Michael Dukakis, and served as a Post-Secondary Coach with For Love Of Children.

Jen is based in Los Angeles and a native Californian, receiving her BA in English from UC Riverside, and her MPP from UCLA’s Luskin School of Public Affairs.

  • Carolyn

Carolyn DeWitt

Carolyn DeWitt is the President of Rock the Vote. A passionate and lifelong champion of the democratic process in the U.S. and abroad, DeWitt has a diverse background in government, politics, international development, education and in the financial sector.

It was during her time in South Africa, meeting with parties critical to the collapse of the apartheid system and the subsequent building of a democratic state, that DeWitt witnessed the power of youth movements. Convinced of the absolute necessity of a health democracy for marginalized groups, she continued on to work in Kenya, participating on the Constitution of Kenya Review Commission during an election year. DeWitt also served as senior international advisor to a youth political movement and potential presidential candidate in Madagascar.

Back home in the U.S., on the national political stage, DeWitt coordinated satellite media booking operations at the 2012 Democratic National Convention in Charlotte, training teams of volunteers and staffs and coordinating surrogate media appearances alongside DNC and Obama for America staff. On the local government level, DeWitt has worked as chief of staff at the Office of Chicago Alderman Daniel Solis, and as deputy campaign manager and finance director for the 25th Ward Regular Democratic Organization.

Shortly after relocating to Washington, D.C., DeWitt took up the position of director of special projects for a thriving start-up that sought to leverage technology to provide global clinical services to persons with special education and development needs in less-developed countries. DeWitt has also provided infrastructure and tracking services for therapy contractors working with DC public schools.

For the 2014 election cycle, DeWitt served as chief of staff at Pivot, a political communications firm. Ms. DeWitt studied International and African Studies, Political Studies, Psychology and Women’s Studies and earned her BA from Kalamazoo College in Michigan. She sits on the board of Coworker.org.

  • Kosoko

Kosoko Jackson

Kosoko is the Digital Media Associate at Rock the Vote, where he serves as a digital media ‘jack-of-all-trades’, specializing in crafting original digital media content across all social media channels. Kosoko has worked inside the Beltway Bubble for three years, specifically in the communication departments for PACs, PR firms & think-tanks. Along with obsessing over the proper hashtags & google alerts, Kosoko has helped create, market, & lead an LGBT ‘safe-space’ conference in California. He has also published a combined total of four works of creative fiction and nonfiction in the Advocate, Thought Catalog and other sources.

Kosoko is currently finishing up a B.S. in Public Health & a minor in Communications. He is passionate about the intersection of health, communications, politics and human rights and hopes to get a Masters of Public Health in health communications in 2018, and eventually become a Director of Communications at an international human rights or health NGO. As an avid champion of representation among marginalized groups, Kosoko is thrilled to join the team at Rock the Vote.

  • Melissa

Melissa Wyatt

Melissa Wyatt is Rock the Vote’s Policy Associate, where she contributes to policy work surrounding voting rights and election administration. Melissa leads the research and development of reports on youth voting, and supports the ongoing development of Rock the Vote’s civic participation and technology programs.

Prior to her role as Policy Associate, Melissa served as a Policy Fellow for Rock the Vote. Before joining Rock the Vote, she gained experience in both the private and nonprofit sectors. Melissa previously worked for a nonprofit in Lima, Perú to advance women’s rights and address gender inequality issues, and has experience in state-level lobbying. Melissa also headed several initiatives to increase her campus’ environmental sustainability as an undergraduate.

Melissa has roots in both Cleveland, Ohio and St. Petersburg, Florida, and she graduated from the University of Miami with a B.A. in Political Science and Art History. She is passionate about the power of civic engagement and the importance of voting rights, and looks forward to making a difference with Rock the Vote.

  • Shaneice

Shaneice Simmons

Shaneice Simmons is Rock the Vote’s Civic Engagement Manager, leading its strategic partnerships and programs to engage young voters across the country.

Prior to joining Rock the Vote, she worked for Resolution Media as an Advertising Coordinator managing FedEx Corporations National Account. Prior to that she was an Event Marketing Specialist with Coca – Cola, traveling around the U.S. to promote and build brand loyalty through hosting interactive events in various communities. Shaneice received her B.A. in Communication with a concentration in Public Relations at the University of North Carolina at Charlotte in 2014. Shaneice has a passion for pop culture and working on social issues that will shape our future.

  • Austin Addison

Austin Addison

Austin Addison is Rock the Vote’s Policy and Civic Engagement Intern, assisting the civic engagement team in developing creative activations and programs to encourage young people to vote, and helping to fight against legislation seeking to disenfranchise voters.

Austin is a rising senior majoring in Politics at Princeton University who is involved with multiple groups on campus, including the Pre-Law Society, Students for Prison Education and Reform, and the Philosophical Society among others. He is particularly passionate about criminal justice reform and constitutional law.

Prior to his arrival at Rock the Vote, Austin was involved in advocacy campaigns and service learning projects focused on eliminating questions regarding criminal histories from college applications, and helping students better understand the financial crisis of 2008 and the importance of financial literacy.

  • Anushka Annonti

Anushka Annonti

Anushka Annonti is the Digital Media Intern at Rock the Vote where she uses her eye for graphic design to incorporate a visual aspect to depict the goals of the team. Anushka also contributes to the Digital team by assisting in the management of their social media profiles to find creative ways to engage voters.

Anushka is currently a rising sophomore at Virginia Commonwealth University and is double majoring in International Relations and Mass Communications, in hopes of pursuing a career in the journalism field. She was the Editor-In-Chief and Art Director of her high school newspaper and wants to continue her path in media through the student newspaper of VCU. While not in class, she uses her skills in graphics to create personalized digital art through her online shop.

  • Rachel Queirolo

Rachel Queirolo

Rachel Queirolo is Rock the Vote’s Assistant Director of Development.

Prior to joining Rock the Vote, Rachel worked as a Deputy Finance Director on a senate campaign in Colorado. Previous fundraising experience includes the United States Holocaust Memorial Museum and policy think tanks in Washington, DC.

Rachel received her B.A. from Mount Holyoke College where she studied politics and Russian and Eurasian Studies.

Even the suits are cool

Board of Directors

  • Jeff Ayeroff

Jeff Ayeroff

Mr. Ayeroff co-founded Rock the Vote in 1990 in response to a censorship campaign crusading against artists’ use of explicit language. Mr. Ayeroff’s 35-year career in the music industry provided a strong foundation for Rock the Vote’s signature fusion of politics and pop culture. As Senior VP of Marketing and Creative Services at A&M, he spearheaded campaigns for The Police, Quincy Jones, Janet Jackson, Supertramp, the Carpenters , Peter Frampton and many others. As Senior VP of Warner Bros in the 80s, Jeff oversaw marketing, design and videos for such iconic artists as Madonna, Don Henley, Dire Straits, Talking Heads, ZZ Top, Prince, Eric Clapton, The Cult, Echo & the Bunnymen and Steve Winwood, to name a few.

After leaving Warner Bros., Ayeroff and his friend and partner, Jordan Harris, built Richard Branson’s Virgin US label from the ground up, signing and marketing many high-profile artists. Then, Ayeroff and Harris founded The Work Group, a west coast boutique, Sony Music Label, signing and developing more artists before he went to work for Apple, overseeing the marketing of the Beatles 1, which has sold over 30 million copies worldwide. He and Jon Rubin also began ArtistsFirst, a creative and marketing consulting agency, which has launched international humanitarian activism with its music.

  • Jon Rubin

Jon Rubin

Mr. Rubin has served on the Rock the Vote board for 24 years. He is an entrepreneur who has founded and run a number of traditional and digital marketing, advertising and media concerns including Next Century Communications, National Direct Marketing and Netresponse, as well as the Accelerator Group, a media and technology venture-capital fund. Jon has maintained a life-long commitment to public service.

  • Lara Bergthold

Lara Bergthold

Ms. Bergthold currently serves on the Board of Directors of Rock the Vote, as well as the Campaign for America’s Future and People for the American Way. She works as a Principal Partner at RALLY, offering valuable political campaign, pop culture, and communications experience for companies like GAP, Inc., Sandy Hook Promise, and the Lear Family Foundation, the latter of which she has been the Executive Director of since 1997. In this capacity, she works to provide grants to progressive organizations that push civil rights, the arts, and the like.

She also served as National Deputy Political Director for current Secretary of State John Kerry’s 2004 presidential bid, as well as General Wesley Clark’s presidential campaign.

  • Frank Smith

Frank Smith

Mr. Smith currently serves on the Rock the Vote Board of Directors as Co-chair, an extension of a myriad of political and public policy issues he has worked on throughout his career.

He is President of a Cambridge, Massachusetts consulting firm specializing in election and non-profit law and policy work. He has served as an Assistant District Attorney in Boston and worked on a number of political campaigns, including two Presidential elections. He is co-author of a recent book on the American healthcare system and writes a monthly newsletter on American politics. He is a graduate of Georgetown University and Boston College Law School, and a member of the Massachusetts Bar.

  • Wayne Jordan

Wayne Jordan

Mr. Jordan is a real estate investor and developer, working primarily in Northern California. He is very active in local, state and national politics. He has been involved in many high-profile campaigns and is an active volunteer in the community, serving on the Board of the Berkeley Repertory Theatre, on the Investment Committee of the ACLU, Akonadi Foundation, and in the past on the Board of the Bentley School.

  • Heather Smith

Heather Smith

Heather is an independent consultant working on issues of democracy reform, technology innovation, and Millennial engagement. In this capacity, Heather serves as a Senior Advisor to the Pluribus Project, a special initiative of the Aspen Institute, that is developing innovative and cross-sector approaches to increasing the power of the many in our political processes. Other clients include the Bipartisan Policy Center, Google, the Hewlett Foundation, Change.org and Spotify.

Heather also serves on the board of directors of Rock the Vote, moving to this role in 2014 after nearly 8 years as the organization’s President. During Heather’s tenure, Rock the Vote ran the largest non-partisan voter engagement efforts in the country during the last two Presidential elections, launched a national high school civics program, and refined best practices and new technologies for voter registration and the continued engagement of young voters.

Heather is a graduate of Green Corps’ field school for environmental organizing, and received a BA with honors from Duke University. She serves on the DukeEngage National Advisory Board, as well as on Trojan’s Sexual Health Advisory Committee.

  • Amanda Brown

Amanda Brown Lierman

Amanda Brown Lierman is the Campaign Director for For Our Future Action Fund and For Our Future, an allied c4 and super pac focused on progressive issues and winning elections. Amanda previously served as the Executive Director of the National Women’s Business Council, a federal advisory council with a mission to improve the business climate for women. From 2011 to 2014, Amanda rocked the vote! As the Political Director for Rock the Vote, Amanda developed young voter registration programming in the field and online, worked to advance the OVR technology and tools, and managed many of the partnerships. In many ways, she was paying her own experience forward and wanted to open the doors to politics for other young people across the country. Amanda first started as an organizer in Nevada for Barack Obama’s presidential campaign in the summer of 2007. The 2008 campaign victory brought her to DC, where she then worked on the President’s transition team, at the Inaugural Committee, in the White House Office of Political Affairs and at the U.S. Department of Energy. Amanda is a 2014 Forbes 30-under-30 recipient in the Law and Public Policy field. She graduated from Dartmouth College in 2007 with degrees in Government and Sociology. Amanda currently lives in Silver Spring, MD with her husband and rescue pup.

  • Jesse Moore

Jesse Moore

Jesse is the founder and principal consultant at Common Thread Strategies – providing strategic, messaging and creative support to clients looking to advance their brands as agents of social change.

Moore has served as Vice President for Civic Engagement at Rock the Vote, White House Speechwriter, and Associate Director of Public Engagement at the White House – where he managed President Obama’s strategic partnerships with artists, celebrities and entertainment leaders working to advance policy priorities. He championed stakeholder engagement for the President’s Task Force on 21st Century Policing and led the branding effort around the President’s ‘My Brother’s Keeper’ (MBK) initiative in support of young men of color, launching the ‘MBK Community Challenge,’ curating the program’s websites, logos, and national celebrity PSAs. Moore also led a celebrity engagement effort around criminal justice reform including a private strategy session between the President and leading hip hop artists.

Moore held state and regional management positions on President Obama’s 2008 and 2012 campaigns, focusing on political and field organizing in battleground states. He served Communications Director for Human Services at the U.S. Department of Health and Human Services, and a public affairs official at the Administration for Children and Families.

Prior to entering public service, Moore was a communications and outreach counselor at Western Washington University, working with low-income families and students of color. He is a native of Lynnwood, Washington, and a graduate of Western Washington University with a degree in Political Science.

  • Chris Melody Fields Figueredo

Chris Melody Fields Figueredo

Manager, Legal Mobilization & Strategic Campaigns
Lawyers’ Committee for Civil Rights Under Law

Chris Melody leads the Lawyers’ Committee organizing team, focusing on alternative strategies to litigation such as advocacy, large-scale programs and other solutions to address critical civil rights issues. She joined the Lawyers’ Committee in December 2011, serving as the Election Protection campaign manager to ensure the successful execution of the 2012 program. She continues to work with the Voting Rights Project to combat efforts to curb access to the ballot box, expand and protect voting rights and create tools to educate and empower voters.
Prior to joining the Lawyers’ Committee, she worked with federal agencies to develop global health and bio-security standards. Chris spent two years as the Outreach Director for Common Cause working to advance their democracy reform agenda and pass federal legislation that would create publicly financed campaigns for members of Congress. She got her start in community organizing and issue advocacy as a Program Specialist for DC ParentSmart, a nonprofit working to help DC parents navigate the education system. A seasoned campaign organizer, she has served in numerous roles for different political campaigns across the country including as the Iowa Deputy Political Director for a 2008 presidential campaign, campaign manager for an Iowa State Senate race in 2006, and a field organizer for a 2004 U.S. Senate campaign in South Carolina.

Born in Venezuela and raised in Texas, she graduated from Austin College with a B.A. in English Literature and Anthropology. Follow Chris Melody on Twitter @Fieldsy.

  • Michael Skolnik

Michael Skolnik

Michael is a movement-builder, activist, storyteller and proud father. He is co-founder of The Soze Agency, a creative company focused on social impact campaigns and triple bottom line companies.

He is a respected leader in the new social justice movement who, among other topics, helped ignite conversations around America’s relationship with race, the death of Trayvon Martin, Mike Brown and Eric Garner, and the Obama presidency.

He was recently profiled in the NY Times for his civil rights activism, and identified as “the man you go to if you…want to leverage the power of celebrity and the reach of digital media to soften the ground for social change.”

He is a prolific voice on social media, with more than 250,000 followers, and a regular commentator on outlets such as CNN, MSNBC, Fox News, NPR and HLN. From 2009-2015, Michael served as the President of GlobalGrind.com, a millennial driven news website founded by hip-hop impresario, Russell Simmons.

Michael serves on the Board of Directors for The Trayvon Martin Foundation, Policy Link, The Gathering For Justice and The Young Partners Board of The Public Theater.

Earlier in his career, Michael spent over a decade as an award winning film director and producer. He is the proud father of Mateo Ali.

Artists & Talent

Rock the Vote Artists, Musicians and Cultural Leaders