Rock the Vote Press Releases
Racepoint Group for TouchTunes
TouchTunes Teams up with Rock the Vote to Bring Music Fans to the Ballot Box
Digital Jukeboxes Solicit Opinions on Presidential Election Issues
New York City, NY - April 28, 2008
TouchTunes Corporation, the largest out-of-home interactive entertainment network, today announced a partnership with Rock the Vote, a nonprofit and nonpartisan organization dedicated to engaging and building political power for young people.
Starting today, 20,000 TouchTunes digital screens will feature Rock the Vote branded banners and an interactive Rock the Vote survey. This campaign will give TouchTunes users information on voter registration and the opportunity to get involved in the political process. Users can voice their opinions on a variety of social and political issues surrounding this year's presidential election, regardless of their political leanings.
The survey will present TouchTunes users with a series of questions that range from the serious, "Which issue is most important to you?" to the more lighthearted, "Which candidate would you most like to have a beer with?" Participants can also enter their email address directly on-screen to receive voter registration information, furthering Rock the Vote's goal of getting young people involved in the political process.
This will be the first of two Rock the Vote surveys featured across the TouchTunes network leading up to the presidential election in November. TouchTunes will also work with Rock the Vote to create a Rock the Vote custom playlist, which will feature music from artists who support their mission.
"Rock the Vote uses music, popular culture and new technologies to motivate and engage young people in the political process," said Heather Smith, executive director, Rock the Vote. "The TouchTunes network leverages these touch-points and is a unique platform to ask young voters about the issues they care about most and register them to vote."
"We are proud to partner with Rock the Vote and support their efforts to get young people of all political parties involved," said Ron Greenberg, TouchTunes CMO and senior vice president of digital media. "Our national network of over 30,000 digital interactive music systems offers Rock the Vote a perfect way to achieve its core mission.. It's a great example of our ability to reach and influence millions of 21-34 year-olds in social settings in an entertaining and engaging way.
About TouchTunes Corporation
TouchTunes Corporation is the largest out-of-home interactive entertainment network, providing innovative solutions to over 30,000 bars, restaurants, retailers and other businesses in North America - three times larger than the nearest competitor. TouchTunes introduced the world's first digital-downloading, pay-per-play commercial jukebox in 1998 and now operates the largest network of interactive entertainment systems, playing about 1.5 million songs per day. TouchTunes maintains a digital music library covering more than two million licensed tracks from every major record label, plus independent music distributors and a host of independent labels.
A privately held U.S. corporation, TouchTunes Corporation's principal offices are in New York City, Montreal, and Lake Zurich, IL.
About Rock the Vote
Rock the Vote's mission is to engage and build the political power of young people in order to achieve progressive change in our country. Rock the Vote uses music, popular culture and new technologies to engage and incite young people to register and vote in every election. And we give young people the tools to identify, learn about, and take action on the issues that affect their lives, and leverage their power in the political process. Rock the Vote is creative, effective, and controlled by nobody's agenda but our own ? we tell it like it is and pride ourselves on being a trusted source for information on politics. We empower the 45 million young people in America who want to step up, claim their voice in the political process, and change the way politics is done. www.RockTheVote.com