Rock the Vote Press Releases
Rock the Vote
ROCK THE VOTE TO SELL LIMITED EDITION SIGNED AND NUMBERED SHEPARD FAIREY ART ON CAFEPRESS-- Rock the Vote and CafePress Team Up To Inspire Young Voters By Selling RTV Gear and Exclusive Framed Art
San Mateo, CA - August 18, 2008
On August 20 at 11:00 am, PST, CafePress and Rock the Vote will launch the sale of 100 exclusive framed prints created, signed and numbered by Shepard Fairey. This limited edition art was designed by Shepard Fairey exclusively for Rock the Vote in an effort to rally and encourage young people to show their support this election season. CafePress, the leader in user generated political T-Shirts and gifts, and Rock the Vote have come together to make all Rock the Vote merchandise (T-Shirts, prints, stickers, buttons, etc.) available for purchase in an exclusive online shop (www.cafepress.com/rockthevote.com).
Shepard Fairey is one of the world’s most preeminent and influential street artists, graphic designers and illustrators to have emerged from the skateboarding scene. “I wanted to make art for Rock the Vote because I feel that many young people need to be reminded that voting is a direct and powerful way to express their opinions and shape policy,” Fairey said. “Rock the Vote reaches out to younger voters who often have progressive views, but fail to turn up at the polls. I wanted to do anything I could to help Rock the Vote encourage a powerful group of potential voters to participate in democracy."
Shepard Fairey’s exclusive art features vibrant patterns, patriotic colors and emblazons the words, “Empower Yourself: Take Part in Democracy!” The Frame stands at 26” x 32” and the print measures 18” x 24”, it has been expertly framed by partner Imagekind, and is retail valued at $250. Once on sale, the exclusive art will be sold on a first-come-first-served basis with a limit of one per customer until all 100 are sold at www.cafepress.com/rockthevote. All proceeds from the sale of this art will go directly to Rock the Vote to support voter registration and get out the vote efforts.
“In these crucial weeks and months leading up to November 4th, it is our responsibility to mobilize people and get them informed and excited about voting. CafePress helps us extend our message and materials across a vast number of people quickly, efficiently and effectively,” Said Heather Smith, Executive Director, Rock the Vote
CafePress is the leader in User-Generated Commerce and offers sellers turnkey e-commerce services to independently create and sell a wide variety of products, and offers buyers unique merchandise across virtually every topic. Launched in 1999, CafePress has empowered individuals, organizations and businesses to create, buy and sell customized merchandise online using the company's unique print-on-demand and e-commerce services. Today, CafePress is a growing network of over 6.5 million members who have unleashed their creativity to transform their artwork and ideas into unique gifts and new revenue streams. Visit CafePress at www.cafepress.com.
CafePress has been tracking the sales of political t-shirts and election merchandise supporting Presidential candidates on their Meter (http://www.cafepress.com/cp/buy/elections08_meter). Since Super Tuesday Obama has held a clear sales lead over all candidates, and emerged as the clear winner of the T-Shirt Primary with 51% of the overall sales.
About Rock the Vote
Rock the Vote’s mission is to engage and build the political power of young people in order to achieve progressive change in our country. Rock the Vote uses music, popular culture and new technologies to engage and incite young people to register and vote in every election. And we give young people the tools to identify, learn about, and take action on the issues that affect their lives, and leverage their power in the political process. Rock the Vote is creative, effective, and controlled by nobody’s agenda but our own – we tell it like it is and pride ourselves on being a trusted source for information on politics. We empower the 45 million young people in America who want to step up, claim their voice in the political process, and change the way politics is done. www.RockTheVote.com