Rock the Vote Press Releases
For more information, press only:
Maria Hayworth, Hayworth Creative Public Relations for Palm Beach County Convention and Visitors Bureau, 386-677-7000, firstname.lastname@example.org
Carli Smith, Palm Beach County Convention and Visitors Bureau, 561-233-3030, csmith@PalmBeachFl.com
Chrissy Faessen, Rock the Vote, 202-368-1706, Chrissy@RockTheVote.com
Chrissy Biagiotti, City of Boca Raton, 561-393-7757, email@example.com
Ryan Luckin, Xbox PR, 425-704-7222
Official Rock the Vote Concert Featuring Neon Trees Will Stream Live on Xbox LIVE Followed by the Screening of Final Presidential Debate
Brought to you by the Palm Beach County Convention and Visitors Bureau in conjunction with Rock the Vote, Xbox, and the City of Boca Raton, Fla.
Boca Raton, FL - September 17, 2012
The Palm Beach County Convention and Visitors Bureau (CVB) and City of Boca Raton, Fla. are hosting the only official “Rock the Vote in The Palm Beaches and Boca Raton Live Concert and Screening of the 2012 Presidential Debate, Presented by Xbox LIVE, Featuring Neon Trees.” On Monday, Oct. 22, 2012 from 7-11 p.m., the Mizner Park Amphitheater in Downtown Boca is the backdrop for the concert and screening – just minutes away from Lynn University where the last Presidential Debate is taking place. This year, Rock the Vote is running the largest non partisan voter registration campaign with the goal of registering 1.5 million individuals in the upcoming election. The free event for those attending in person will feature the world famous DJ Skee and a performance by popular American alternative band Neon Trees, known most recently for their platinum hit single “Everybody Talks,” which was featured in a Buick Verano commercial as well as reaching #1 on the Hot AC radio chart and holding steady in the Top 10 at Pop Radio. This concert will be streamed in real-time on Xbox LIVE, including interactive features allowing viewers to answer trivia questions and share their views on the election.
"This is a great opportunity to showcase our destination to millions of viewers around the world at an historic moment for our nation,” stated CVB President Jorge Pesquera. “Visitors and viewers of all ages can enjoy the excitement – either live at Mizner Park, or from the comfort of their own home – thanks to Rock the Vote and Xbox."
Gates will open at 6 p.m. with music from DJ Skee. The event will feature live viewer and audience interaction and giveaways, including Xbox 360 entertainment consoles, overnight stays in The Palm Beaches and Boca Raton, and a grand-prize getaway to Washington, D.C. In addition, Rock the Vote street teams will be on-site to provide election information, including non partisan voter registrations guides and details on where to go and what to bring to cast a ballot on November 6. Neon Trees takes the stage at 7 p.m., followed by the screening of the Presidential Debate at 9 p.m. Visitors and residents attending the free event are encouraged to visit the RockTheVote.com, where they can RSVP in advance for their chance to win a Rock the Vote prize pack. Concert attendees will also have a chance to win Rock the Vote t-shirts, tickets to future concert events at Mizner Park Amphitheater, and other prizes. Pre-registration is not required to attend.
“Lynn University has created an opportunity for the community to unite during this historic time,” stated Mayor of Boca Raton Susan Whelchel. “While people are watching around the globe, we’ll have citizens, businesses, and students in our own downtown, enjoying a night of great live music and watching the debate together.”
Continuing its successful partnership formed during the 2008 presidential election – which drove tens of thousands of citizens to register to vote and become active participants in the election process – Xbox has once again partnered with Rock the Vote to encourage and facilitate voter registration, and – for the first time – provide entertainment content to Xbox LIVE viewers with the streaming of the Neon Trees concert.
Through this innovative new experience, Xbox LIVE Gold subscribers – a large, diverse and actively engaged audience comprised of more than 40 million members worldwide – will be able to interact in real-time throughout the concert and presidential debate.
“We are excited to work with Rock the Vote to drive voter registration and provide the passionate Xbox LIVE community a way to enjoy and interact with the Neon Trees concert and the last Presidential Debate, not only as viewers, but as participants,” said Jose Pinero, senior director of Xbox Public Relations at Microsoft.
“We are thrilled to be working with Xbox to deliver important election and voter registration content to millions of voters through this truly unique and impressive Xbox LIVE platform,” said Chrissy Faessen, vice president of Marketing and Communications at Rock the Vote. “There’s a growing audience of individuals getting their election information solely from online platforms, and Microsoft has set itself apart by providing for its users a level of content and interactivity that’s second to none. This concert and live screening allows us to bring the debate and issues discussed to individuals across the country in a fun and exciting way.”
Known as America’s First Resort Destination®, The Palm Beaches has been welcoming visitors from around the globe with gracious hospitality for more than a century. With more than 47 miles of pristine Atlantic beaches, an eclectic culinary scene an energetic nightlife, luxurious spas, world-class shopping, and distinctive attractions, it’s The Best Way to Experience Florida®.
*Xbox LIVE Gold subscription required for streaming of Rock the Vote concert featuring the Neon Trees.
About Rock the Vote
Rock the Vote's mission is to engage and build political power for young people in our country. Using music, popular culture, new technologies and grassroots organizing for more than 20 years, Rock the Vote has registered more than 5 million young people. As the tidal wave of Millennial generation voters continues to establish its power at the polls, Rock the Vote will register millions more young people and make their voices heard. www.RockTheVote.com
About the Palm Beach County Convention and Visitors Bureau
About the Palm Beach County Convention and Visitors Bureau The Palm Beach County Convention and Visitors Bureau is the official destination marketing organization for Palm Beach County, Fla., with a mission to increase visitation, deliver a one of a kind visitor experience, and contribute to the overall economic development in Palm Beach County. Operating as a private, non-profit organization, the CVB executes marketing and sales strategies to support Palm Beach County's critical tourism industry, which annually welcomes approximately five million visitors, support 45,000 industry jobs, and generates an economic impact of $5 billion in the local economy. www.PalmBeachFl.com
Xbox is Microsoft’s premier entertainment service for the TV, phone, PC and tablet. It is home to the best and broadest games, as well as one of the world’s largest libraries of music, movies, TV and sports. With Kinect, Xbox 360 transformed gaming and entertainment in the living room with a whole new way to play games and find entertainment — no controller required. More information about Xbox can be found online at http://xbox.com/election2012.
About City of Boca Raton/Mizner Park Amphitheater
The Mizner Park Amphitheater, 590 Real Plaza is owned and operated by the City of Boca Raton. The outdoor venue is located in the heart of Downtown Boca at 590 Plaza Real. www.MiznerAmphitheater.com or www.myboca.us. 561-544-8600.
About Neon Trees
Neon Trees is an alternative rock band formed in Provo, Utah in 2005. Their first single off their debut album Habits (2010) went 2X Platinum as well as #1 at Hot AC Radio & Alternative Radio. They also won a Billboard award for Top Alternative Song in 2011. Neon Trees’ sophomore album Picture Show was released in April of 2012 and has spawned the hit single “Everybody Talks.” The song & the band themselves were featured in a commercial for the new Buick Verano that began running in March. The song has since sold over 1 million singles, hit #1 at Hot AC, Top 10 at Pop, and Top 10 at Alternative radio. The next single “Lessons in Love” is a collaboration with DJ Kaskade. The band is currently on the road supporting the Offspring until Oct. 6th.
About DJ Skee
In addition to remixing and producing for this generation's biggest acts, being on the largest radio station in the country, hosting and performing at premier events across the world, and generating over 1 billion media impressions, DJ Skee is at the forefront of popular culture and acknowledged as one of the most influential figures in todays entertainment business by both Forbes & Billboard magazine, carving a new definition for what a DJ is.