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Rock the Vote Press Releases

Contacts:

Rock the Vote: Chrissy Faessen | Chrissy@rockthevote.com | 202-710-9941
BMF Media Group: Cara Wodnicki | Cara@bmfmedia.com | 646-455-0033

Rock the Vote Announces Road Trip 2012

Rock The Vote Tour Bus to Mobilize and Register Young Voters Across the Country Beginning August 28 in Tampa, Florida

Washington, DC - August 15, 2012

Rock the Vote announced today that it will once again hit the road with ‘Road Trip 2012,’ a bus tour designed to fully maximize voter registration, education, and engagement efforts as young people face an onslaught of regressive voting restrictions in states across the country. Celebrated street artist Mr. Brainwash designed the inspired tour bus exterior (photo above). Each tour stop will feature exciting talent, speakers, and celebrity hosts—including Jack Johnson, Motion City Soundtrack, Tabi Bonney and Asher Roth just to name a few. The first leg will kick off in Tampa, FL on August 28th around the Republican National Convention before the bus winds its way to Charlotte, NC for the Democratic National Convention, and then across the South and East Coast wrapping at Penn State on September 19th with a performance by Jack Johnson, who said, "By voting, the youth has the power to shape the world they want. If you like to rock and if you like having the right to vote, come out and help us Rock The Vote on September 19th". Jack will be joined at this date with special performances by G. Love and ALO.

Since its founding 21 years ago, Rock the Vote has become the largest nonpartisan registration organization in the country, registering over 2.2 million individuals to vote in 2008 alone. Some of the incredible talent that performed during Road Trip ’08 included TV On The Radio, Beastie Boys, Santigold, Ben Harper, Jack Black, and Sheryl Crow. In 2012, Rock the Vote has teamed up with experiential marketing agency BMF Media Group for event production to bring this election to young people and find more ways for them to engage, get registered, and speak out about why they are participating in the election this year.

The Road Trip 2012 tour bus will be fully equipped with laptop kiosks to enable voter registration and educate users about the election process. The kiosks will provide information about voter ID requirements, polling locations, and much more. Each of the Road Trip 2012 bus stops will bring together Rock the Vote street teams, partner organizations, artists, and celebrities to raise the visibility of the upcoming election and get young people registered to vote and excited to participate.

At a time when new state voting restrictions threaten the ability of young and first-time voters to cast a ballot this November, Rock the Vote’s Road Trip 2012 will help the organization reach its ambitious goal of registering 1.5 million voters and fueling increased youth turnout.

“Politicians understand just how powerful the youth vote can be,” said Rock the Vote President Heather Smith. “Rock the Vote’s Road Trip 2012 is an integral part of our national campaign to register and fuel the engagement of millions of young voters this fall. By bringing together the latest technology and some of the best artists out there, this road trip will ensure that young people nationwide have the information they need to make their voices heard in this election.”

On site at each stop, the Road Trip 2012 will leverage popular culture – from new technologies to gaming, music, and film – to reach and engage potential new voters. Twonky’s activation will feature Beaming Stations where visitors will be able to interact with the innovative Twonky Beam app to wirelessly and immediately “Beam” content, as well as a video confessional booth where celebs and attendees will be recording one-minute videos sharing their thoughts on the upcoming election. The Assassin’s Creed III lounge will attract crowds with exclusive previews and exciting giveaways for the most anticipated video game of the year. Assassin’s Creed III will be in stores on October 30th. SOUL by Ludacris Headphones will host a “Silent Disco” tent with headphone listening stations— dancing encouraged! A stop by the Music Choice tent will give participants the chance to cast their vote on SWRV TV- the first and only 24/7 interactive music video network that users control via iPad stations. Students will also be able to catch a glimpse of its latest channel MCU via plasma TV’s and grab some swag— including free SWRV app download cards, election themed buttons and t-shirts. Participant Media’s tent will be an oasis where visitors can catch trailers from their upcoming film “Middle of Nowhere” and grab postcards with information on election protection efforts.

The dates and cities for The Road Trip '12:

DATE EVENT LOCATION
8/28 Saint Leo Saint Leo, FL
8/29 University of Central Florida Orlando, FL
8/31 Georgia State University Atlanta, GA
9/5 UNC (Tentative) Charlotte, NC
9/6 Duke Durham, NC 9/7 North Carolina Central Durham, NC
9/10 University of Virginia Charlottesville, VA
9/13 TBD Washington, DC
9/14 Rutgers New Brunswick, NJ
9/18 Villanova Radnor Township, PA
9/19 Penn State University Park, PA

For more information on The Road Trip 2012, the special performances at each stop and Rock the Vote go to www.Rockthevote.com.


About Rock The Vote: Rock the Vote's mission is to engage and build political power for young people in our country. Using music, popular culture, new technologies and grassroots organizing for more than 20 years, Rock the Vote has registered more than 5 million young people, including a record- shattering 2.25 million registration downloads in the historic 2008 election. As the tidal wave of Millennial generation voters continues to establish its power at the polls, Rock the Vote will register millions more young people and make their voices heard.

About BMF Media Group: The BMF Media Group is a full-service entertainment-marketing agency with highly inventive Cultural Engineers specializing in the areas of sponsorships, brand marketing, artist publicity, event production, music supervision, promotions, and talent booking. BMF has a track record for fusing brands and music together to produce exciting and measurable results. Beyond brands and music, important humanitarian, social and charitable causes inspire BMF to lend its expertise and experience with entertainment and marketing to educate and bring about change. Working with numerous socially conscious artists and companies who understand the power of music and celebrity to advance important issues and agendas, BMF has forged a cultural initiative for a new, more progressive generation. For more: www.bmfmedia.com

About Twonky: Twonky is brought to you by PacketVideo (PV), pioneers in creating interactive media experiences and connecting media to consumers - however, whenever, and wherever they want. Twonky is the common link for an all-inclusive, shared media experience for today’s digital lifestyle. www.twonky.com.

About Assassin’s Creed III: Set against the backdrop of the American Revolution in the late 18th century, Assassin’s Creed III introduces a new hero, Connor, as he becomes the hero that turns the tide of the American revolutionary war. With a wide variety of weapons, gamers will join forces with real historical leaders to bring liberty to the colonies and experience the brutality of the war as never seen before. Initially launched in 2007, the first four Assassin’s Creed games have sold more than 38 million units worldwide, and the franchise is now established as one of the best-selling series ever. Recognized for having some of the richest, most engrossing storytelling in the industry, Assassin’s Creed transcends video games, branching out into other entertainment experiences including comic books, Facebook games, novels, short films and more.

About Music Choice: Music Choice (www.musicchoice.com) is the #1 music and video on demand provider in the US, has over 46 uninterrupted music channels, launched the first and only 24/7 interactive video music network that fans control – SWRV! (www.swrv.tv) Music Choice (MC) delivers its music programming to millions of consumers nationwide through their televisions, online and mobile devices. MC programs dozens of uninterrupted music channels; produces MC Originals that feature today’s hottest established and emerging artists; and offers thousands of music videos.

SOUL by Ludacris: Expression, Passion and Superior Sound are at the core of the SOUL by Ludacris ®experience. Here to prove that style and sound quality can coexist, the SOUL line offers an array of personal audio products that masterfully balance elements such as world-class noise cancellation technology with superior sound quality, allowing you experience the full range of your music. Pair that with an award winning design team and the expressive vision of world renowned artist Ludacris, and you get the first headphone that effectively merges style with professional acoustics. For More: http://soulelectronics.com/

About Participant Media: Participant Media (participantmedia.com) is an entertainment company that focuses on documentary and non-documentary feature films, television, publishing and digital content about the real issues that shape our lives. For each of its projects, Participant creates social action and advocacy programs to transform the impact of the media experience into individual and community action. Participant’s online Social Action Network is TakePart (takepart.com). Founded by Chairman Jeff Skoll in 2004, Jim Berk serves as CEO. Participant's films include The Kite Runner, Charlie Wilson's War, An Inconvenient Truth, Good Night, and Good Luck, The Visitor, Food, Inc., The Cove, The Crazies, Countdown to Zero, Waiting for "Superman,” Fair Game, PAGE ONE: Inside The New York Times, The Help, Contagion, The Best Exotic Marigold Hotel and Last Call at the Oasis.